IMG extends Tennis Australia deal

Tennis Australia has extended its partnership with IMG, which will see the Australian Open remain on Sport 24 and Sport 24 Extra until 2027 as part of the renewed deal.

The deal will see Sport 24, which is owned and operated by IMG, broadcast original programmes related to the Australian Open throughout the year.

Sport 24 will continue to broadcast live action of more than 150 hours from the Australian Open on its partnering air and cruise lines around the world.

Sport 24 is the only live sports channel to broadcast live sports on airlines and cruise ships and is available on Etihad Airways, Emirates, and Turkish Airlines to name a few, as well as on the cruises Royal Caribbean, Celebrity, and more. It has been broadcasting the Australian Open for international passengers since 2012.

Speaking about the IMG extension, Cedric Cornelis, Tennis Australia Chief Commercial Officer, commented:

“We are delighted to extend our partnership with Sport 24, a long-term valued broadcast partner of the Australian Open. This extension means Tennis Australia will continue our commitment to making Australian Open matches and original content accessible to fans whether they’re 30,000ft in the sky or in the middle of the ocean.“

Richard Wise, SVP of Content and Channels at IMG, added:

“Sport 24 has been bringing passengers live coverage of the world-renowned Australian Open for over 12 years and we’re delighted to extend our relationship. As audiences around the world gear up for more thrilling finals this weekend, Sport 24 will be showcasing all the biggest moments across airlines and cruise ships worldwide, so you don’t need to miss a minute of the action.“

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