Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Panama’s men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Panamanian Football Federation (FEPAFUT).
Name of the Football Federation: Panamanian Football Federation (Spanish: Federación Panameña de Fútbol; FEPAFUT)
Also read: FIFA Women’s World Cup 2023 Sponsors
Official Sponsors
Tigo
Comunicaciones Celulares, or Tigo, is a Guatemalan mobile phone service provider company owned by international mobile phone company Millicom.
In September 2020, Millicom announced a three-year, US$3.3m contract with FEPAFUT. As per the deal, Tigo Panama collaborates with the governing body to improve the state of football in the country.
Tigo also has a sponsorship agreement in place with the Panamanian Football League.
Hielo Fiesta
Founded in 1917, Hielo Fiesta is a Panama-based packaged ice manufacturing company.
The company, based out of La Esperanza, also serves as one of the official sponsors to the Panama national football teams.
Aquaçai
Aquaçai is a Panama-based packaged artisan water manufacturing company. It also serves as an official sponsor to FEPAFUT.
Hertz
The Hertz Corporation is an American car rental company based in Estero, Florida. It is one of the biggest car rental companies in the US, with a 36% market share.
Bern Hotels & Resorts Panama
Bern Hotels & Resorts Panama is the tourism and hotels division of Empresas Bern, a Panamanian company with 35 years of experience in the field of construction, hotel, and tourism in the country.
Reebok
American fitness footwear and clothing brand Reebok, part of Authentic Brands Group, announced the signing of a kit supplying agreement with FEPAFUT in September 2022.
Since January 2023, Reebok has been acting as the official kit supplier for the Panama national football teams, having replaced rival US brand New Balance.
Cerveza Balboa
Cerveza Balboa, a beer brand owned and bottled by the Cerveceria Nacional Panamá, also has a sponsorship agreement in place with the Panama national football team.
As an official sponsor, Balboa holds exclusive branding presence across both the team’s kit and their digital assets.
BAC Credomatic
BAC Credomatic, a Costa Rican financial group with expanded business across Central America, became one of the official sponsors of FEPAFUT in 2023.
Supermercados Rey
Supermercados Rey, a Panamanian supermarket owned by Grupo Rey, is also an official FEPAFUT sponsor.
GAC Motor
In September 2023, Chinese state-owned automobile manufacturer GAC Motor signed a three-year partnership agreement with FEPAFUT.
Valid until 2026, the partnership entails GAC Motor sponsoring the Panama national football teams across all age groups.
McDonald’s
The global fast-food giant is also an official sponsor of the Panama national football team.
Copa Airlines
Copa Airlines, the flag carrier of Panama, is an official sponsor of FEPAFUT as part of a multi-year agreement.
Grupo Sura
Grupo Sura, or, Grupo de Inversiones Suramericana, is a multi-latin company founded in 1945 in Colombia.
In 2023, Grupo Sura became an official sponsor of the Panama national football team.
Molten
Molten, a Japanese sports equipment and automotive parts company based out of Hiroshima, is also an official FEPAFUT sponsor.
In February 2024, Molten also signed a seven-year partnership agreement with CONCACAF to become its official ball supplier until 2030.
Gatorade
Gatorade, an American brand of sports-themed beverage and food products, was roped in by FEPAFUT as an official partner of the Panama national football team in March 2024.
Power Club
Power Club, a chain of professional gyms in Panama, also has a sponsorship deal in place with FEPAFUT.
