Parimatch inks deal with three Premier League clubs

September 14, 2021

Aston Villa, Brighton and Hove Albion and Southampton sign marketing partnerships.


Global betting brand Parimatch has signed a three-club agreement with Premier League sides Aston Villa, Brighton and Hove Albion and Southampton that will see the brand join on as marketing partner for the three sides.

The three-year contract will see the clubs work together on joint projects, advertising and fan giveaways along with gaining exclusive offline and digital rights, access to the club’s assets and hospitality caveats and tickets were also included.


Sarah Batters, Director of Marketing and Partnerships at Southampton, said:

We are delighted to welcome Parimatch as a new commercial partner. Parimatch shares our club values of being ambitious and forward-thinking, and we look forward to working with them for the season ahead.


Nicola Ibbetson, Aston Villa Chief Commercial Officer, also spoke about the deal, stating:

This is an exciting announcement for the club, bringing onboard an international brand like Parimatch who match our growth ambitions. This partnership will enable us to bring even more opportunities to our fans, and we look forward to what we can achieve together.


Parimatch Tech’s Co-CEO, Roman Syrotian, added:

Our determined expansion into global sports propositions is the subject of huge pride to everyone at Parimatch Tech. With the addition of these three great football clubs to our portfolio, we can say that, as of now, 30% of the English Premier League shares our values and our spirit. We are glad to be partnered with these clubs and are excited to utilise the upcoming opportunities these ventures present mutually. Parimatch is in awe of the clubs’ great history and hopes to contribute to their success in the coming years. We are also honoured to have Chelsea, Everton, and Leicester City by our side, and can’t wait to see our partners on the pitch — showing their passion for football and, naturally, winning.


Along with signing a new three-club partnership, Parimatch has also renewed its existing deals with Leicester City and Everton. Aside from these, the firm also recently joined hands with European champions and Premier League heavyweights Chelsea.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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