Paris Saint-Germain net AJE Group partnership

December 22, 2021

VOLT and BIG COLA become Official Regional Partners of the French club.


Ligue 1 club Paris Saint-Germain have announced a new partnership with multinational beverage group AJE, which will see the Peruvian company’s energy drink VOLT and cola drink Big Cola become Official Beverages of the French club.

The new partnership will see VOLT, the world’s fifth-most selling energy drink, become Paris Saint-Germain’s Official Energy drink in Peru, Bolivia, Colombia, Ecuador, Panama, Nicaragua, Guatemala, Honduras, Costa Rica, El Salvador, Mexico and Egypt. BIG COLA, meanwhile, will become the club’s Official Drink in India, Thailand, Indonesia, Vietnam, Cameroon, Bhutan and Venezuela.


Augusto Bauer, Deputy CEO, AJE Group, commented:

This agreement with Paris Saint-Germain is very important to us, as it marks a milestone for the AJE Group and we hope that it will get stronger every day. We are becoming a regional partner of PSG through the VOLT brand in 11 Latin America countries and with BIG Cola mainly in East Asia. Together we are going to do very interesting things.


Marc Armstrong, Chief Partnership Officer, Paris Saint-Germain, stated:

We are delighted to team up with VOLT and BIG COLA as regional partners. We both share strong ambitions to develop our Brands’ presence worldwide while offering the best possible experience to our passionate audiences.

We are looking forward to working together to create exclusive content and reach out to millions of fans in these territories.


Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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