Indian star shuttler PV Sindhu has signed a multi-year partnership agreement with sportswear brand PUMA India, joining its athletes roster.
The deal marks PUMA’s entry onto the badminton scene and will kick off with the 2025 India Open.
To celebrate bringing the two-time Olympic medallist on board, PUMA ran a campaign in which it changed its name from “PUMA” to “PVMA” on store signs and billboards across the country.
The deal will further see the Indian division of the German multinational sportswear giant launch a new high-performance badminton collection, with Sindhu set to star and headline various campaigns for the brand while also sporting PUMA apparel on the court.
Speaking about joining PUMA, PV Sindhu commented:
“I’m excited to join the PUMA family, a brand that shares my belief in the power of sport to inspire. This partnership with PUMA India isn’t just about being part of something bigger—it is an opportunity to connect with those who value pushing boundaries and embracing challenges. Badminton has always been a platform for growth and self-discovery for me, and through this collaboration, I hope to encourage others, especially women, to take risks, believe in themselves, and strive for more—both on and off the court.“
Karthik Balagopalan, Managing Director of PUMA India, said:
“PV Sindhu is a legend and a trailblazer, and we are proud & delighted to welcome her into our PUMA family. She is the most followed badminton athlete in the world. Her extraordinary legacy in Indian sports which includes a lot of historic firsts has not only placed India on the badminton map globally but has also inspired millions, pushed the boundaries, and paved the way for future generations of athletes. As we make our first-ever step into badminton, this association will further our goal to increase PUMA’s footprint in the rapidly growing sports landscape in the country, inspiring more youngsters to take up the racquet-sport.”
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