This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the 2024 FIA Formula One World Championship season.
Also read: Formula One Sponsors 2023
In February 2022, Red Bull Racing signed a five-year deal with technology firm Oracle.
The partnership, reportedly worth US$300 million, sees Oracle serve as the team’s title partner, with the outfit thusly called “Oracle Red Bull Racing”. It also puts the Oracle branding on the Red Bull car and other team assets.
Cryptocurrency exchange platform Bybit was announced as Red Bull Racing’s Principal Team Partner in February 2022, also coming on board as their Cryptocurrency Exchange Partner, Tech Incubator Partner, and Fan Token Issuance Partner.
Along with collaborating with the team on multiple crypto-inspired initiatives and fan engagement activities, Bybit has its branding featured on the Red Bull car’s front wing in accordance with the deal.
The Bybit-Red Bull partnership, reportedly worth US$150 million, is the largest per-annum cryptocurrency venture in the sport.
Red Bull Racing signed Swiss watchmaker Tag Heuer as their Official Timekeeper and Official Timepiece Supplier in 2016.
The deal puts the Tag Heuer logo on the Red Bull race car and driver race suit.
The two parties last renewed their partnership in 2018.
Through its over-arching agreement with Formula One, Italian multinational tyre manufacturer Pirelli serves as the Official Tyre Supplier to all F1 teams, including Red Bull Racing.
In March 2021, Red Bull Racing announced a partnership agreement with global retail giant Walmart.
The deal sees the Walmart branding feature on the Red Bull car, with the team’s fan merchandise available for purchase on the Walmart website.
In February 2021, América Móvil was announced as a partner of the Red Bull team. The Mexican telecommunications company came on board following the signing of Sergio Pérez, who has been a brand ambassador of the company since 2011.
Mexican insurance broker Interprotección was announced as a partner of Red Bull Racing in February 2021. Having previously partnered with the team in 2018 for three races, the insurance broker became a full-time partner of the team in 2021.
The deal sees Interprotección gain branding visibility on the Red Bull race car and other team assets.
Fruit juice and tea producer Rauch Fruchtsäfte joined hands with the Austrian racing team in 2005.
As per the deal, Rauch Fruchtsäfte provides the team with fruit juices at the Red Bull Energy Station, at the races, and even at their Milton Keynes factory.
Middletown, Connecticut-based auto care products manufacturer Armor All joined the Red Bull Racing sponsorship portfolio on a multi-year deal in April 2021 as their Official Auto Cleaning and Care Partner.
Apart from providing the best auto care to the team, Armor All gets branding exposure on the Red Bull race car, inside their garage, and on the driver race gloves in accordance with the agreement.
Non-profit climate security company Gold Standard was announced as a Red Bull Racing partner in November 2020.
The deal sees Red Bull Racing work with Gold Standard towards a sustainable future and achieve net carbon neutral status. The two parties kicked off their partnership with the “NO BULL” campaign, which was aimed at increasing sustainability and reducing carbon emissions.
In September 2019, Red Bull’s former junior team Scuderia Toro Rosso announced that they would be changing their name to Scuderia AlphaTauri.
AlphaTauri, an Austrian fashion brand founded by Red Bull in 2016, also serves as a Team Partner to Red Bull Racing.
In January 2022, global communications firm Poly was announced as the Official Headsets and Video Conferencing Hardware Partner of Red Bull Racing on a multi-year deal.
The partnership sees Poly supply the team with its pro-grade gear to enable clear and constant communication. The Poly logo, in turn, features on Red Bull Racing’s trackside headsets.
In May 2022, ahead of the inaugural Miami Grand Prix, Red Bull Racing signed a multi-year partnership agreement with music and entertainment brand Hard Rock.
The deal sees Hard Rock serve the team as their Official Team and Viewing Partner. The two work together to create immersive, exhilarating, and inspiring experiences for the F1 fans across various Grand Prix weekends. Additionally, the Hard Rock branding features on the Red Bull race car and driver suits.
The partnership sees Blenders Eyewear provide the entire Red Bull team, including their drivers, pit crew, and support staff, with sunglasses. The brand also launched an exclusive Red Bull collection in 2023.
Blenders Eyewear is also a partner of Red Bull Technology and Red Bull Esports.
Premium British sportswear brand Castore signed a multi-year partnership agreement with Red Bull Racing in September 2022.
The partnership, having kicked off with the start of the 2023 F1 season, sees Castore supply the team with high-performance sportswear along with a fan-focused collection. Castore’s branding also features on the Red Bull team apparel and driver race suits.
Sports and lifestyle brand New Era was announced as Red Bull Racing’s Official Headwear Partner in November 2022.
The partnership sees New Era provide the team’s drivers with headwear for the entire F1 season. A collection for the Red Bull Racing fans is also available for purchase via New Era’s online store and outlets.
A global leader in ecommerce tech, Rokt was announced as an Official Team Partner of Red Bull Racing in February 2023.
As per the deal, Rokt works with the team to recruit female esports athletes while also collaborating on various initiatives to foster greater diversity in Formula One and beyond. The Rokt branding, in turn, features on the Red Bull race cars and driver suits as well as the jerseys of the Red Bull Racing Esports team members and other team collaterals.
The partnership sees Built for Athletes provide the team with its products while also working with them on limited-edition backpack collections.
Dutch beverage giant Heineken became an Official Team Partner of Red Bull Racing in February 2023.
The partnership sees the two parties work on a host of fan engagement activities and promote responsible consumption. It also sees Max Verstappen serve as an Official Heineken Brand Ambassador.
Also watch: Formula One 2023: Team Principals
Athletic Propulsions Labs, a Los Angeles-based luxury performance footwear brand, signed a multi-year deal with Red Bull Racing in March 2023, coming on board as an Official Team Partner.
PATRÓN Tequila was announced as Red Bull Racing’s Official Spirits Partner in May 2023.
The deal sees PATRÓN Tequila build upon its pre-existing partnership with Red Bull Racing driver Sergio Pérez.
Red Bull Racing teamed up with software company Mysten Labs in June 2023, with its blockchain and smart contract platform Sui becoming their Official Blockchain Partner in the process.
As per the deal, Sui helps Red Bull Racing connect with their fans through various immersive and unique digital experiences.
In January 2024, American multinational payment card services corporation Visa signed a major partnership agreement with Red Bull, which saw Red Bull Racing’s sister team AlphaTauri rebranded as “Visa Cash App RB Formula One Team”. Visa also became a Global Partner of Red Bull Racing, gaining branding exposure on their race cars in the process.
In April 2023, outdoor gear brand YETI joined Red Bull Racing as their Official Supplier of Coolers and Drinkware.
As per the licensing agreement, YETI provides the team with branded coolers and drinkware.
A Japanese manufacturer of automobiles, motorcycles and power equipment, Honda has been a partner of the Red Bull team since 2019.
Using full-works Honda power units, Red Bull Racing claimed their fifth Drivers’ Championship title in 2021. Even though Honda withdrew as a work entity from the 2022 F1 season onwards, Red Bull Racing are to continue using its engines till the end of the 2024 season.
Leading cloud infrastructure provider Oracle signed a multi-year partnership agreement with Red Bull in March 2021.
The partnership sees Oracle use its cutting-edge Marketing Cloud products and customer experience tech to enrich fan experience for the team. Oracle also shares its data analytics tools to help the team’s race engineers to enhance and optimise their on-track performance.
In December 2016, Red Bull Racing signed a multi-year partnership agreement with ExxonMobil, which saw the latter become the former’s Official Fuel, Lubricant, and Motor Oil Partner starting with the 2017 F1 season.
The deal sees ExxonMobil supply the Austrian team with its Mobil 1 lubricants and Synergy race fuels, while also providing engineering support to help them develop next-gen lubricants and improve race car engine and gearbox performance.
The two parties last renewed their partnership in 2020.
Esso Synergy has been supplying Red Bull Racing with race fuel since the start of their partnership in 2017.
Esso helps the team achieve better and cleaner combustion to get maximum power and efficiency on the track.
The two parties last renewed their partnership in July 2020.
German engineering company Siemens has been a partner of Red Bull Racing since 2004.
The deal sees the team employ Siemens’ NX software for product designing and manufacturing. Siemens also provides the team with its digital lifecycle management package, Teamcenter.
The two parties last renewed their partnership in 2015.
American telecom company AT&T signed on as an Official Partner of the Red Bull team in 2012.
As per the agreement, AT&T provides its global network and connectivity services to the team’s trackside and factory personnel.
The two parties last renewed their partnership in 2016.
Hewlett Packard Enterprise (HPE) and Red Bull Racing joined forces in 2016.
The partnership sees HPE provide IT infrastructure at the team’s headquarters in Milton Keynes, while also helping them with car component designs.
A Bielefeld-based manufacturer of cutting machine tools and CNC-controlled Lathes and Milling machines, DMG Mori has been a technical partner of Red Bull Racing since 2004.
With the help of DMG Mori’s tools, the team are able to produce complex high-tech parts for their racing car.
Red Bull Racing and measurement tech expert Hexagon Manufacturing Intelligence have been partners since 2007.
The partnership sees the team use Hexagon’s analysis tools to guarantee accuracy of their race car configurations. The two also work together on research and development.
Engineering simulation software developer Ansys has been a technical partner of the Austrian team since 2005.
The deal sees Ansys provide Red Bull Racing with its computational fluid dynamics software suite and high-performance computing extensions, which help the team with the aero development of their cars.
In 2020, Ansys and Red Bull Racing extended their partnership for another three years.
Australian cooling systems manufacturer PWR and Red Bull Racing have been partners since 2010.
The partnership sees the Queensland-based company provide the team with radiators and car cooling solutions.
Italian safety equipment manufacturer Sabelt has been an official partner of the Red Bull team since 2004.
In November 2015, the two extended their partnership, which was further extended in 2017.
One of the market leaders in security operations, Arctic Wolf was announced as the Official Cybersecurity Partner of Red Bull Racing in February 2022.
The partnership sees Arctic Wolf provide the Austrian team with its tools and expertise to protect them from cyber attacks and other online threats, having implemented its cybersecurity products across their tech and security infrastructure.
Technology solutions provider CDW became an Official Team Partner of Red Bull Racing in March 2023.
The partnership sees CDW provide the team with advanced tools and expertise designed to drive success via a host of products and services along with IT solutions and services.
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