The Union of European Football Associations (UEFA) has announced a renewal of its partnership with American multinational financial services corporation, Mastercard.
Mastercard will thus remain a sponsor of the UEFA Champions League for the 2024/27 commercial cycle.
The renewal agreement will see Mastercard hold sponsorship rights for the UEFA Super Cup in 2024, 2025, and 2026. It will also see Mastercard customers stand a chance to enter competitions to win fan experiences, while Mastercard will also continue its work towards providing children an opportunity to become player mascots while working on a host of initiatives with the UEFA Foundation for Children.
Also read: UEFA Champions League 2023/24 Sponsors
Guy-Laurent Epstein, UEFA Marketing Director, commented:
“We’re delighted to extend our partnership with Mastercard until 2027. For over three decades, Mastercard has been an unwavering supporter of the UEFA Champions League, bringing fans and cardholders priceless moments and unparalleled experiences. Entering this new era of UEFA men’s club competitions, we’re excited to continue this extraordinary journey together, one of the longest-standing partnerships in world football.”
Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard, added:
“As a proud sponsor of the UEFA Champions League for 30 years, we have helped create incredible experiences on and off the pitch and witnessed the intense passion that fans have for this competition.”
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