Virat’s Sack gets Too Yumm

December 18, 2017

So, today I got to know that a new advert is out in the market. It stars the very popular and recently married cricket sensation, Virat Kohli. The product in the picture is called Too Yumm. It belongs to the Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group.

The TVC which shows Virat munching these baked snacks in different situations has been directed by Anupam Mishra. Virat is busy eating whilst others around can’t take their eyes off him. Some talk about his looks, some wonder how he manages to look thin despite eating all the time, and some simply envy him. All of this with some pinch of music and light rap.

Virat Kohli Too Yumm LookTooYumm Ad TVC 2.jpg

Well, the timing of this ad film couldn’t be any better. Virat and Anushka got married a week back and they are still trending almost everywhere on social media. The brand though is not trying hard enough to capitalise on this opportunity. There is no talk of it on social media, no right hashtags to promote it and considering that Virat is busy these days, even he hasn’t shared the film on his Twitter, Instagram or Facebook account.

In today’s time and age where the competition is extremely high, such small things make huge differences. It is still not late. Too Yumm’s team should buckle up, run at high speed and make most of the time they have in hand.

A lot of people have asked about the names of the girls and the boys in the TVC, will update the post as soon as I get to know more.

Watch the full ad film here


Client: Guiltfree Industries
Brand: Too Yumm
Agency: Mullen Lintas
Creative team: Amer Jaleel, Shriram Iyer, Garima Khandelwal, Ashwin Joharapurkar, Ripanka Kalita, Shashank Salaskar, Anjali Ahuja, Chandni Dave
Account management: Virat Tandon, Ayyappan Raj, Samir Sagar, Jatin Jethi
Planning: Ekta Relan, Pallavi Bhosale
Films: Satyajit Ganu
Production House – Crazy few Films
Director – Anupam Mishra
Producers – Urfi Kazmi / Viraj Gawas
Associate Producer – Sunny Shah
DA – Dixshant Gaurav Kala / Raag Sapra
DOP – Mitesh Mirchandani
1st AC – Shiv Karal
Focus Puller – Sanjeev Tarmarkar
1st AD – Paran Bawa
2nd AD – Faiz Kazi
Production Designer – Ajay H. Chodanker / Vipinkumar Tarur Elayachanidom (Patanga Art)
Costume Designer – What Wear How – Hemal Ved & Urmi Daga
Make up / Hair – Nusrat Rizvi
Casting Director – TPW Casting Box – Sumit Attri and Bhavna Attri
Production Manager – Harsh Sheth and Nitesh K
Production Asst – Deepu Ray and Rohan
Product Specialist – Joel Fonseca
Location Manager – Santosh Kesharwani

Foxnuts Shot:
Production House : A La Carte Pictures
Director – Saba Gaziyani
Executive producer – Ujaala Chaudhari
Post Producer – Sharath Shankar – Do it on post
Post Supervisor – Subhash Prajapati
Music Director – Abhishek Arora
Singer – Surya Ragunathan / Vivek Hariharan / Megha
Offline Editor – Aman Shukla
Online Editor – Sanjay Parihar
Colorist – Michele Ricossa
Sound Engineer – Jiten Solanki
Animation House – Mint Studio – Mithil Dalvi
Video Post – Prime Focus
Sound Studio – Boing


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