Sunrisers Hyderabad Sponsors 2023

This article contains information regarding the organisations enjoying a strong branding presence across the SunRisers Hyderabad’s (SRH) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.

Also read: Breaking down the IPL sponsorship jamboree in numbers

FanCraze

The SRH signed a partnership agreement with leading cricket NFT platform FanCraze in March 2023. FanCraze was named the official principal sponsor of the SunRisers for IPL 2023, with its logo featuring on the front of the SRH shirt.

PRINCIPAL SPONSORS

Official Tire Partner: BKT

In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner for eight IPL teams—the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore, the Kolkata Knight Riders, the Punjab Kings, the Rajasthan Royals, the SunRisers Hyderabad, and the Gujarat Titans—for the 2022 season.

For the SunRisers Hyderabad, BKT also served as a Principal Sponsor for IPL 2022, serving as their back-of-matchday-shirt sponsor.

Official Telecom Partner: Reliance Jio

The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight IPL teams since the 2018 season.

Official Sponsors

TCL

The Huizhou-headquartered Chinese electronics brand has served as a Principal Sponsor to the SRH since August 2020.

Dream11

Apart from being an Official Partner to the IPL itself, the Mumbai-headquartered Indian fantasy sports platform serves as the designated fantasy sports partner to seven teams in the tournament, excluding the Kolkata Knight Riders, the Royal Challengers Bangalore and the Lucknow Super Giants.

Kühl Fans

Kühl, a subsidiary of Kent, manufactures and develops a wide range of ceiling fans. Ahead of IPL 2023, Kühl signed a partnership agreement with the SunRisers Hyderabad, joining as a principal sponsor for the season. As per the deal, the SRH jersey sports the Kühl logo.

EbixCash

Indian fintech entity EbixCash was roped in by the SunRisers as a principal sponsor ahead of the 2023 IPL season. As per the deal, the EbixCash logo can be seen on the caps and helmets of the SRH players.

Other Sponsors

Simplify Sponsor: NavBharat Times

Owned by The Times Group, Hindi-language newspaper NavBharat Times was announced as the Simplify Sponsor of the SRH in March 2022.

Official School Education Partner: Bachpan Play School

Bachpan Play School is the flagship brand of SK Educations Pvt Ltd, a pre-school education provider. Ahead of IPL 2023, Bachpan Play School announced a partnership agreement with the SunRisers Hyderabad, becoming their Official School Education Partner. This is the first-ever case of a play school partnering with an IPL team.

Official Partner

Bira91

Beverage and lifestyle brand Bira91 signed a multi-year partnership agreement with the SunRisers ahead of the 2023 IPL season, joining as an Official Partner.

Official Pouring Partner

Campa Cola

Campa Cola is an Indian soft drink brand under the umbrella of Reliance Retailer. Ahead of IPL 2023, Campa Cola signed up with the SunRisers Hyderabad and the Lucknow Super Giants as their Official Pouring Partner.

Celebration Partner

Royal Challenge

Sunrisers Hyderabad on-boarded Royal Challenge, a brand of Indian whiskey manufactured by United Spirits Ltd, as their official celebration partner ahead of the 2023 IPL season. As per the deal, Royal Challenge receives logo representation on the SRH kit.

Official Cosmetics Partner

Dazller Eterna

Dazller Eterna is a women-focused cosmetics brand primarily known for its range of eyeliners.

Official Gaming Partner

Big Ant Studios

Big Ant Studios is an Australian video game developer based in Melbourne. Ahead of IPL 2023, it signed up partnership deals with the SunRisers Hyderabad and the Delhi Capitals. Big Ant joined the SRH sponsorship portfolio as their official gaming partner.

Outdoor Media Partner

Mera Hoardings

Mera Hoardings is a Hyderabad-based online marketplace for outdoor advertising. Ahead of IPL 2023, the SRH made Mera their official outdoor media partner for the season. The company operates digitally, where it buys, sells and delivers outdoor advertising services across India, Dubai, Abu Dhabi and Sharjah.

Official Medical Partner

Apollo Hospitals

Apollo Hospitals is an Indian multinational healthcare group that is headquartered in Chennai. It announced a partnership agreement with the SRH ahead of IPL 2023, joining their sponsorship portfolio as their official medical partner for the season.

Official Organics Food Partner

Amul Organic

Amul Organic, a part of Anand Milk Union Limited (Amul), joined hands with the SunRisers as their Official Organic Partner for the 2023 IPL season.

Official Fan Merchandise Partner

FanCode Shop

The Mumbai-based fan apparel company has an Official Fan Merchandise Partnership agreement in place with the SRH since 2020.

Official Merchandise & Lifestyle Partner

Wrogn Active

The sportswear division of Virat Kohli’s fashion brand Wrogn replaced Jalandhar-headquartered sports equipment brand TYKA Sports as the official merchandise & lifestyle partner of the SRH ahead of IPL 2022.

SunRisers Hyderabad (SRH) Sponsors 2023

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