Aditya Chaudhuri
Marylebone Cricket Club teams up with Barclays
FIFA joins forces with Coca-Cola for Club World Cup
Sachin Tendulkar joins forces with Dr Agarwals Eye Hospital
Sourav Ganguly joins forces with Vura Bau-Chemie
Visa Cash App RB F1 Team (VCARB) announce partnership with Airtasker
Stake F1 Team Kick Sauber and Libertex team up
Stake F1 Team Kick Sauber have announced a multi-year partnership with online broker Libertex, which thus becomes the Swiss outfit’s Official Online Trading Partner. The deal will see Libertex join the motorsports world with activations set to take place at select European races, such as the F1 Monaco Grand Prix later this year. Stefano Battiston, Chief Commercial Officer...
International Olympic Committee (IOC) joins forces with TCL
The International Olympic Committee (IOC) has announced a partnership with global technology firm TCL, which comes on board as its Official Worldwide Olympic and Paralympic Partner. The deal will see TCL provide digital displays for global marketing campaigns for the 2028 Los Angeles and 2032 Brisbane Summer Olympic Games. Additionally, TCL will support the IOC’s...
New Zealand Cricket partners with Sky
New Zealand Cricket (NZC), the country’s governing body for cricket, has announced a six-year agreement with media and telecommunications conglomerate Sky. The partnership will see Sky broadcast all home games of the Black Caps and the White Ferns on its channels, starting with the 2026/27 season until the end of the 2031/32 season. The deal...
Oracle Red Bull Racing extend Hexagon partnership
Oracle Red Bull Racing have announced a multi-year partnership expansion and extension with Hexagon. The deal will see the Austrian Formula One outfit continue using Hexagon’s Manufacturing Intelligence division’s 3D laser scanning and digitalisation solutions to refine aerodynamics, ensuring precision setups to move up the grid. The partnership expansion will also cover the Red Bull...