Aditya Chaudhuri
Sourav Ganguly joins forces with Vura Bau-Chemie
Visa Cash App RB F1 Team (VCARB) announce partnership with Airtasker
Stake F1 Team Kick Sauber and Libertex team up
Stake F1 Team Kick Sauber have announced a multi-year partnership with online broker Libertex, which thus becomes the Swiss outfit’s Official Online Trading Partner. The deal will see Libertex join the motorsports world with activations set to take place at select European races, such as the F1 Monaco Grand Prix later this year. Stefano Battiston, Chief Commercial Officer...
International Olympic Committee (IOC) joins forces with TCL
The International Olympic Committee (IOC) has announced a partnership with global technology firm TCL, which comes on board as its Official Worldwide Olympic and Paralympic Partner. The deal will see TCL provide digital displays for global marketing campaigns for the 2028 Los Angeles and 2032 Brisbane Summer Olympic Games. Additionally, TCL will support the IOC’s...
New Zealand Cricket partners with Sky
New Zealand Cricket (NZC), the country’s governing body for cricket, has announced a six-year agreement with media and telecommunications conglomerate Sky. The partnership will see Sky broadcast all home games of the Black Caps and the White Ferns on its channels, starting with the 2026/27 season until the end of the 2031/32 season. The deal...
Oracle Red Bull Racing extend Hexagon partnership
Oracle Red Bull Racing have announced a multi-year partnership expansion and extension with Hexagon. The deal will see the Austrian Formula One outfit continue using Hexagon’s Manufacturing Intelligence division’s 3D laser scanning and digitalisation solutions to refine aerodynamics, ensuring precision setups to move up the grid. The partnership expansion will also cover the Red Bull...
Wolverhampton Wanderers FC renew University of Wolverhampton partnership
Wolverhampton Wanderers FC, commonly known as Wolves, have renewed their partnership with the University of Wolverhampton (UoW), extending their decade-long partnership to the end of the 2025/26 season. The renewal will see the two parties continue creating opportunities for UoW students and further strengthen the relationship between football, education, and the city. Furthermore, the UoW...
Brentford FC and Bazooka Candy Brands join forces
Brentford Football Club have announced a partnership with Bazooka Candy Brands, which comes on board as their Official Candy Partner. The agreement will see the confectionery brand work with the West London club to promote the importance and benefits of “living an active and healthy lifestyle”. The two parties will also host sports camps and...
Stake F1 Team Kick Sauber team up with CoinPayments
Stake F1 Team Kick Sauber have signed a partnership agreement with cryptocurrency payment solutions provider CoinPayments, having roped it in as an official partner ahead of the 2025 Formula One season. The deal will see the two parties work together on a host of unique fan experiences. CoinPayments’ branding will also feature on the Sauber race car, the...