Aditya Chaudhuri
Punjab Kings (PBKS) partner with Highland
The Punjab Kings (PBKS) have announced a three-year partnership with real estate developer Highland, which comes on board as an Official Partner, starting with the 2025 Indian Premier League (IPL) season. The partnership will see the two parties work together to promote Punjab’s “vibrant spirit” globally. Satish Menon, CEO, Punjab Kings, commented: “At the Punjab...
BWT Alpine F1 Team join forces with Mercado Libre
The BWT Alpine F1 Team have announced a partnership with Latin American e-commerce platform Mercado Libre, which comes on board as an Official Team Partner. As per the agreement, Mercado Libre will support the team’s drivers, including their Test and Reserve Driver Franco Colapinto. Additionally, Mercado Libre’s logo will be featured on the Alpine race car,...
Scuderia Ferrari team up with Ambipar
Scuderia Ferrari have announced a partnership with environmental solutions provider Ambipar, which comes on board as a Team Partner ahead of the 2025 Formula One season. The partnership is part of the Maranello-based team’s commitment towards sustainability as well as their goal of achieving carbon neutrality by 2030. The deal will see Ferrari integrate Ambipar’s...
Delhi Capitals (DC) join forces with MSD Pharmaceuticals
The Delhi Capitals (DC) have announced a partnership with MSD Pharmaceuticals, with the partnership set to focus on promoting awareness about cervical cancer and its prevention. With this partnership, MSD Pharmaceuticals aims to use the growing popularity of the women’s game and the Women’s Premier League (WPL) to raise awareness about the “importance of preventive...
BWT Alpine F1 Team partner with Eni
The BWT Alpine F1 Team have announced a multi-year partnership with Eni, which comes on board as their Official Energy and Fuel Partner. As per the agreement, which sees Eni returning to the Enstone team’s partnership portfolio for the first time since 2000, will see Enilive, an Eni brand, enjoy branding presence at select races during...
Oracle Red Bull Racing team up with 1Password
Oracle Red Bull Racing have signed a multi-year global partnership agreement with identity security firm 1Password, roping it in as their Exclusive Cybersecurity Partner. As per the agreement, 1Password will have its logo featured on the Austrian Formula One outfit’s car’s halo, steering wheel, and chassis, while also getting placement on the driver and crew...
Saudi Pro League extends partnership with Samsung
The Saudi Pro League (officially known as the “Roshn Saudi League”) has announced a partnership extension with South Korean global tech giant Samsung, roping it in as a Gold Partner until the end of the 2024/25 season. Samsung will also remain the Technology Partner of the SPL and provide the league with elevated fan experiences...
International Cricket Council (ICC) announces partnership with Sobha Realty
LA Galaxy partner with Royal Bank of Canada
The LA Galaxy, the reigning MLS Cup champions, have signed a partnership with the Royal Bank of Canada (RBC) and its Los Angeles–based subsidiary, City National Bank. The multi-year agreement will see RBC become a Sleeve Partner of the Galaxy and a Founding Partner of their home stadium, the Dignity Health Sports Park (DHSP). Additionally,...