Aditya Chaudhuri

Indian professional cricketer Jasprit Bumrah has been announced as a brand ambassador of Devashree Ispat, the maker of Shree TMT Steel bars. As per the agreement, Bumrah will be the face of the Hyderabad-based firm and feature in its advertisement campaigns. Also read: Jasprit Bumrah’s brand endorsements Speaking about the Shree TMT Steel deal, Jasprit...

As the 2024 ICC Men’s T20 World Cup kicks off, we have not one but two games on Day 1 to kick things off. Both the tournament hosts, the West Indies and the US, are starting off the proceedings, and here are my predictions for their matches. Also read: ICC Men’s T20 Cricket World Cup...

UEFA has announced a partnership with global insurance firm AXA, roping it in as an Official Global Partner for UEFA Women's Euro 2025.

Worcestershire County Cricket Club have announced a naming rights partnership agreement with Worcestershire’s official tourism board, Visit Worcestershire. The deal will see the club’s home ground, New Road, renamed to “Visit Worcestershire New Road”. Visit Worcestershire will thus enjoy prominent brand exposure throughout the venue and work on a host of matchday activations with the...

After suffering some of the worst luck at home, Charles Leclerc finally triumphed in the weekend as he put in a calm and composed drive to win the 2024 Monaco Grand Prix. McLaren’s Oscar Piastri finished second ahead of Leclerc’s teammate, Carlos Sainz, in what was quite a dull race apart from some Lap 1...

The International Cricket Council (ICC) has roped in former professional cricketer Shahid Afridi as the latest ambassador for the 2024 ICC Men's T20 World Cup.

Indian professional cricketer Mahendra Singh Dhoni has been announced as Citroën India's brand ambassador.

This article contains information regarding the organisations enjoying a strong branding presence across the Sri Lanka men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of Sri Lanka Cricket (SLC), the country’s official cricket-governing body. Also read: ICC Men’s T20 Cricket World Cup 2024 Sponsors ITW ITW, a leading management...

Polish professional footballer Robert Lewandowski has announced a long-term partnership agreement with global marketplace for digital entertainment, G2A.COM, coming on board as a brand ambassador. By getting Lewandowski on board, the brand aims to “bring faster and better digital adventures to everyone’s fingertips regardless of location, gender, age, and status”. Also read: Robert Lewandowski’s brand...

The Women’s Tennis Association (WTA) has signed a multi-year deal with Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), which thus becomes a Global Partner of the WTA and the first-ever naming partner of the WTA Rankings.  The partnership will work towards enhancing and developing various initiatives to support the players at various...