This article contains information regarding the organisations enjoying a strong branding presence across the Sri Lanka men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of Sri Lanka Cricket (SLC), the country’s official cricket-governing body.

Also read: ICC Men’s T20 Cricket World Cup 2024 Sponsors

ITW

ITW, a leading management and consulting sports organisation in India, is currently associated with SLC.

As part of the deal, the company works with SLC over sponsorship sales, branding, consulting, and marketing matters. 

Sony

Sony Pictures Networks India (SPNI) extended its partnership agreement with SLC in 2023. Initially, the two parties had signed a three-year deal in 2020. 

According to the new deal, SPNI holds exclusive global media rights to broadcast matches for Sri Lanka Cricket. The deal holds good for all games other than those in Sri Lanka, where it only has pay television rights.

Moose 

Clothing and apparel brand Moose signed on as the Official Overseas Team Sponsor of Sri Lanka Cricket in early 2022. The deal was signed ahead of the men’s team’s tour of Australia in February 2022.

Masuri

UK-based brand Masuri signed to become the Official Cricket Helmet Partner of Sri Lanka Cricket in August 2020. 

My Cola

Sri Lanka Cricket tied up with My Cola Beverages in July 2020, making it its Official Carbonated Beverages Partner on a three-year deal. 

As part of the deal, My Cola holds the right to sell its carbonated beverages to attendees, officials, guests, VIPs, and journalists at matches. 

Nawaloka Hospitals

Nawaloka Hospitals was named the Official Healthcare Partner of Sri Lanka Cricket in June 2021. The agreement was signed for a period of three years and will conclude in 2024.

Apart from just the sponsorship fee, the healthcare facility also provides its medical services to SLC. The organisation provides first aid when asked for and facilities for blood sample collection.

IPG Sports

Sri Lanka Cricket awarded the marketing and organisation rights of the Lanka Premier League (LPL) to Dubai-based Innovative Production Group (IPG) in August 2020.

IPG Director Sangeet Shirodkar said at the time of signing the agreement: “We at IPG are enthralled with this opportunity and are confident of making LPL one of the most premier cricket leagues in the world.”

Cristal and Life (My Cola)

Sri Lanka Cricket announced in September 2020 that Cristal and Life, two brands coming under My Cola Beverages Ltd, had become its Official Bottled Drinking Water Partners.

The agreement is valid for three years and grants Cristal exclusive rights to sell its products (bottled water) to the general public within match venues. 

Amul 

Sri Lanka Cricket announced in September 2023 its partnership with leading Indian dairy company Amul.

The deal, signed at the time for the Sri Lankan men’s national team competing at the 2023 ICC Men’s Cricket World Cup, saw the Amul logo feature on the leading sleeve of the team’s playing jersey. 

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