Aditya Chaudhuri

West Ham United Football Club (WHUFC) have roped in respiratory brand WellO2 as their Official and Exclusive Respiratory Supplier. 

French racer Lola Lovinfosse is set to return to F1 Academy for its 2024 edition after signing up to drive the Charlotte Tilbury car operated by Rodin Motorsport. The global beauty brand was recently announced as an F1 Academy partner.  The deal will have the London-headquartered company’s logo featured on Lovinfosse’s car and race suit....

The Ultimate Fighting Championship has announced a multi-year extension agreement of its partnership with Disney-owned sports broadcaster ESPN Australia and New Zealand.  The deal will see the Oceanic sports network continue broadcasting all 30 UFC Fight Night events along with the 12 UFC pay-per-view Prelims. ESPN will also continue to broadcast its original content series...

The Ultimate Fighting Championship (UFC) has announced a partnership agreement with Black Rifle Coffee Company (BRCC), an American coffee company founded to provide support to veterans, active-duty military members, and first responders.  The multi-year marketing deal will see the Salt Lake City, Utah-based company become the Official Coffee of the UFC in the US. BRCC...

The Board of Control for Cricket in India (BCCI) has announced a partnership agreement with Sintex, a manufacturer of plastic products, which will thus be serving as an Associate Partner to the TATA Women’s Premier League on a multi-year deal lasting until 2027.  The 2024 TATA WPL gets underway from February 23 and is set...

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA). The STA thusly comes on board as a Partner of the league, while its “Saudi, Welcome to Arabia” brand becomes a Platinum Sponsor of the league. The partnership will see the two...

PUMA India has joined forces with the Delhi Capitals (DC), coming on board as their official kit partner ahead of this year’s Women’s Premier League (WPL) and Indian Premier League (IPL) seasons on a multi-year deal. As the DC kit partner, PUMA’s logo will be present on the leading arm of the jerseys of both...

McLaren Racing have announced a multi-year partnership agreement with file hosting service Dropbox, which thus becomes the Official Technology Partner of the Woking-based British Formula One outfit. The partnership will see the San Francisco, California-based company provide McLaren Racing with its “fast, secure and reliable syncing and sharing capabilities”. The Dropbox branding will be present...

This article contains information about the organisations serving as official sponsors and partners to the Women’s Premier League (WPL) for its 2024 season. TATA The TATA Group, already serving as the title sponsor of the Indian Premier League (IPL), was handed the WPL title sponsorship rights by the Board of Control for Cricket in India...

Revenant Esports player Ganesh “SkRossi” Gangadhar has been enlisted by KREO, a Bengaluru-based consumer electronics brand catering to gamers and creators, as its first “KREO Athlete” SkRossi’s designation as a KREO Athlete marks a significant milestone in the Indian esports industry, positioning him as one of the few PC esports players to secure an exclusive...