Aditya Chaudhuri

The National Women’s Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league’s Official Mobile Partner as well as a Presenting Sponsor of the NWSL Playoffs and Championship.  The “Pitchside with Pixel” programme, which has Google’s AI-powered camera technology, will also be a part of the...

The National Basketball Association (NBA) has signed a multi-year, multi-divisional partnership agreement with banking and financial services company SoFi. The partnership will see the San Francisco, California-based company become the Official Banking Partner of the NBA, the NBA G League, the NBA 2K League, and the US men’s national basketball team. SoFi will also become...

Dutch online food delivery company Just Eat Takeaway.com has signed a three-year partnership renewal agreement with the Union of European Football Associations (UEFA). The renewed agreement will see Just Eat Takeaway.com continue on as the Official Food Delivery Partner of the European football-governing body’s men’s club events and have branding visibility through in-game LED boards,...

The Saudi Pro League (SPL), officially known as the Roshn Saudi League, has signed a partnership agreement with beverage and snack food giant PepsiCo. The partnership, coming into effect for the remainder of the 2023/24 season as well as the 2024/25 season, will see PepsiCo become a top-tier Gold Partner of the league. PepsiCo’s Aquafina...

The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11.  The renewal will see Dream11 continue on as the Official Fantasy Gaming Partner of the NBA and WNBA in India. The NBA first partnered with Dream11 back in 2017. The new...

Italian energy company Eni’s mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title sponsorship rights of the Italian men’s football top tier until the end of the 2026/27 season, renaming the league to the “Serie A Enilive” starting...

Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as the Official Apparel Partner of the Faenza-based team. The deal, starting with the 2024 season, will have the Hugo Boss logo featured on the VCARB...

Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group’s energy drink Volt become the Spanish professional football club’s Official Energy Drink in the following Latin American and African countries: Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica,...

McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal.  The partnership will see Optimum Nutrition support the British F1 team’s performance, health, and wellbeing with its range of science-led sports nutrition products. Optimum Nutrition’s branding will also be present on the McLaren pit...

Global courier service FedEx has acquired the title sponsorship rights of the Open de France, which is the oldest national open golf tournament in mainland Europe. As per the agreement, FedEx will get prominent branding on the course across all three days of the event. The Memphis, Tennessee-headquartered company will also have presence across the...