Aditya Chaudhuri

Ferrari Driver Academy’s Maya Weug has been roped in by PREMA Racing as their third driver for the 2024 F1 Academy season, making PREMA Racing the first team to finalise their entire roster for the upcoming season of the all-female motorsports division.  Weug was the Vice Champion in the Spanish Championship in 2015 and made...

US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the competition and will develop two exclusive balls for it, while also holding the rights to promote and market those balls worldwide. Speaking about the agreement,...

Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF), has signed a multi-year partnership agreement with Formula E, Extreme E, and E1 Series.  As per the agreement, dubbed “Electric 360” (E360), the PIF will sponsor the three series simultaneously with the aim to promote electric vehicle transition, sustainability goals, and all-electric racing. It will...

In a shocking move that has taken the Formula One world by storm, Scuderia Ferrari have announced the signing of seven-time World Champion Lewis Hamilton on a multi-year deal kicking off in 2025. Hamilton, who is currently with Mercedes and has been with them since the end of 2013, will be joining Ferrari to replace...

International esports organisation Team Vitality has announced a partnership extension of its agreement with global betting company GG.BET, which will see its Counter-Strike roster continue to be supported by GG.BET. GG.BET first partnered up with the Team Vitality Counter-Strike team back in 2022. Since then, the two have worked together on dozens of online projects...

Internet chess server and social networking platform Chess.com has roped in Indian grandmaster Viswanathan Anand as a brand ambassador. Anand has been brought on board to increase “the appeal of chess in an effort to strengthen the game in India and outside”. He will feature in various campaigns for Chess.com as well as exclusive content,...

The Professional Tennis Players Association (PTPA), the breakaway tennis union founded by Novak Djokovic and Vasek Pospisil, and its commercial arm Winners Alliance have signed an agreement with international hotel chain Hilton. The global partnership will see Hilton become the Official Hotel and Lodging Partner of the PTPA and provide benefits and hospitality to all...

The United States Soccer Federation (USSF), commonly referred to as “US Soccer”, has signed a four-year partnership agreement with Marriott Bonvoy. The partnership will see Marriott Bonvoy-owned hotel brands join forces with US Soccer for hotel lodging, accommodation, and hotel loyalty experiences. The two parties will also work on fan rewards and exclusive experiences. Mandy Gill,...

Ukrainian professional footballer Oleksandr Zinchenko has teamed up with Skechers, joining its roster of athletes which already features the likes of Harry Kane, Julius Randle, Terance Mann, Matt Fitzpatrick, Brooke Henderson, Tyson McGuffin and Catherine Parenteau.  The partnership will see the Arsenal FC man headline several multi-platform marketing campaigns as a Skechers brand ambassador. Zinchenko...

Visa Cash App RB F1 Team (VCARB), formerly known as AlphaTauri, have announced three key signings ahead of the 2024 Formula One season.  Tim Goss, former Technical Director at the FIA, is set to join VCARB as their Chief Technical Officer, while Guillaume Cattelani, who has previously worked with the likes of McLaren, Lotus, and Red Bull,...