Aditya Chaudhuri - News Site Editor Page 178
Booking.com renews partnership with UEFA for men's and women's Euros
The Union of European Football Associations (UEFA) has announced a new partnership agreement with online travel and accommodation platform Booking.com, which returns on the European football-governing body's partnership portfolio and...
UFC extends Atomic Brands deal
The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade...
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
Inter Milan announce Qatar Airways partnership
Football Club Internazionale Milano, commonly referred to as Inter Milan, have announced a partnership agreement with the flag carrier of Qatar, Qatar Airways, which has thus become the Italian professional...
Fortnite gets a Lewis Hamilton twist
Epic Games' popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which...
AlphaTauri signs new deal with NEFT Vodka
Italian Formula One team AlphaTauri has roped in Austrian vodka brand NEFT Vodka as the team's Official Team Partner. The long-term partnership will have the NEFT logo present on halo,...
Athletes owning esports organisations
Over the last few years, the esports industry has grown exponentially in terms of revenue and viewership. What sets esports apart is its inclusivity. People from all ages and demographics...
Daniil Medvedev joins M80
World No. 3 tennis player Daniil Medvedev has joined esports organisation M80 as a co-owner. Medvedev, an avid gamer, will be "advising the organisation on esports endeavours (partnerships, growing the fan...
Kipsta takes up major role in partnership with UEFA
Decathlon's football brand Kipsta has signed a three-year licensing deal with the Union of European Football Associations (UEFA), Europe's football-governing body, coming on board as the Official Match Ball Supplier...
East Bengal FC Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side East Bengal Football Club as their...