Aditya Chaudhuri

Aston Martin Aramco F1 Team have announced a multi-year partnership agreement with Italian motorsport safety equipment and racing car accessories manufacturer OMP, which thus becomes the British team’s Official Racewear Supplier. The partnership will see OMP supply racewear to Aston Martin’s drivers and mechanics, starting with the 2024 FIA Formula One World Championship.  Andy Stevenson, Sporting Director, Aston Martin Aramco F1...

Major League Soccer (MLS) side Orlando City SC have announced a partnership agreement with digital banking services provider Inter&Co. The deal grants Inter&Co the naming rights to Orlando City’s home ground, which will thusly be renamed to “Inter&Co Stadium”. Inter&Co will work towards upgrading the stadium as well. This reportedly includes five million new LED...

Italian Formula One team Ferrari have announced a multi-year partnership renewal agreement with French firm CEVA Logistics. The renewed deal will see CEVA Logistics continue supplying logistical services to Ferrari for the FIA Formula One World Championship as well as the GT Races and the Ferrari Challenge.  A subsidiary of CMA CGM, CEVA Logistics has...

The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks will get branding visibility at the biggest UFC events, including select Pay-Per-Views (PPVs) and Fight Nights. Branded integrations will include broadcast features and high-visibility placements inside...

Paris Saint-Germain FC (PSG) have announced a multi-year partnership agreement with financial group Credit Financier Invest (CFI). CFI comes on board as the Parisian club’s Official Online Trading Partner on a deal set to run until June 2026. The partnership will see CFI gain branding visibility across various club assets, with its logo present on...

Formula One 2024 Team Principals While most of the Formula One spotlight might be on the team drivers, there are a crucial bunch of people who play an important role in their team’s success. The Team Principals are the ones who are incharge of the entire team and its smooth functioning and while they might...

Former Team India captain MS Dhoni headlines the latest ad campaign for coffee candy brand Kopiko. The 42-year-old was revealed as a Kopiko brand ambassador last month.  The TVC campaign is to be promoted on different social media and OTT platforms. Kopiko has announced that it will also launch a “Captain Cool” edition of the...

North American esports and lifestyle organisation FaZe Clan has signed a multi-million-dollar esports sponsorship agreement with crypto casino Rollbit. The partnership sees Rollbit become a Global Partner of FaZe Clan’s Counter-Strike team, who are currently ranked No. 1 in the Valve World Rankings.  The partnership is stated to be focused exclusively outside the US and...

WTT Star Contender Goa, India’s biggest internationally-ranking table tennis tournament, has on-boarded ten partners to enhance its visibility, bolster fan engagement, and elevate its prominence to newer heights.  The ongoing edition of the tournament is taking place at the Peddem Indoor Stadium in Mapusa, Goa, and will conclude on Sunday. The tournament is being co-hosted...

World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World Athletics series, starting with the World Athletics Indoor Championships Glasgow in March 2024. The partnership will see Sony work with various creators at the events...