Aditya Chaudhuri

The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the “Official Luggage” partner of the two golf organisations. The partnership entails TUMI launching its first full golf collection, offering high-performance and innovative products.  TUMI will celebrate the partnership through a special interactive...

Indian esports and gaming company NODWIN Gaming has acquired Comic Con India. As part of this transaction, NODWIN Gaming will acquire 100% of the shares of Comic Con India at a reported valuation of ?55 crore through a combination of cash and share swap from the founders of Comic Con India, Jatin Varma and Karan...

Sheffield United Football Club (SUFC) have extended their long-standing deal with asphalt products manufacturer SteelPhalt for a further three years. The new deal will see SteelPhalt serve as the Official Sponsor to the Kop Stand at Bramall Lane, the club’s home ground.  The partnership, which started in 2015, already has SteelPhalt holding the naming rights...

Fulham Football Club have announced football business intelligence service provider Off The Pitch as their Official Supplier.  The partnership will see Off The Pitch offer its various services to the English professional football club, including email subscription services, player salary and asset tools, Mergers & Acquisitions (M&A) tracker, and financial database. It will also offer...

Formula One (F1) has announced that the Spanish Grand Prix will be moving to Madrid from 2026 until 2035 following a partnership agreement with IFEMA MADRID. The deal will also see the construction of a new circuit in Madrid, which is set to have both street and non-street sections.  The circuit will reportedly be 5.47...

This article contains information about Russian professional tennis player Anna Kalinskaya’s brand endorsement deals. Anna Kalinskaya’s brand endorsements and sponsors over the years — Wilson Sporting Goods, Adidas, Yonex, Voss Water, Babolat, Nike CURRENT ENDORSEMENTS Wilson Sporting Goods  In January 2022, Wilson Sporting Goods, an American sports equipment manufacturer, became Kalinskaya official racquet partner, the...

British racing team Williams Racing have signed Alessandro Giusti and Sara Matsui for their Williams Racing Driver Academy initiative.  Giusti comes on board at Williams on the back of a stellar French F4 campaign in 2023, where he was crowned champion. He also had a strong season in the Formula Regional European Championship, taking home...

McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit. The partnership expansion will see OKX get branding visibility on the side pods of the upcoming McLaren F1 race car, the MCL38.  Haider Rafique, Chief Marketing Officer, OKX,...

TATA Group has retained the title sponsorship rights of the the Indian Premier League (IPL). The new five-year deal is reportedly worth ?2,500 crore — the highest-ever sponsorship amount in the league’s history.  TATA held the title sponsorship rights for the IPL in 2022 and 2023 and currently also holds the same for the Women’s Premier...

This article contains information about Canadian professional tennis player Leylah Annie Fernandez’ brand endorsement deals. Leylah Fernandez’s  brand endorsements and sponsors over the years — SAP, Babolat, Gatorade, Google, JM Smucker, Lego Group, 2K Sports, Lululemon, Mondel?z International, Morgan Stanley, Subway, RITZ Crackers, Bonlook, Avocados From Mexico, Easypost, Asics, Telco/Claro, Birchbox, Microsure, Usana.  CURRENT DEALS...