Aditya Chaudhuri

Football Club Internazionale Milano, commonly known as Inter Milan, have signed a partnership agreement with dietary supplements and nutraceuticals firm Tsunami Nutrition, which comes on board on a multi-year deal as the Official Nutritional Supplements Supplier of the Italian professional football club.  The deal will see Tsunami Nutrition enjoy product placement at the Suning Training...

The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official Golf Strength and Flexibility System of the North American professional golf tours organiser until 2027.  The partnership will see GolfForever hold branding presence at PGA...

Turning professional at the age of 16, Emma Raducanu had to wait three years before making her WTA and Grand Slam debuts in 2021. The young Brit made her WTA debut at the 2021 Nottingham Open but lost her opening match to compatriot Harriet Dart. Her next appearance was a wildcard entry at the 2021 Wimbledon where she had a promising stint before retiring from her fourth-round match. In reaching the fourth round, Raducanu became the youngest British woman to reach the last 16 in the Open Era. Following her impressive Wimbledon show, Raducanu went on to reach the finals of the WTA 125 tournament in Chicago where she lost in the finals, but her promising performances saw her reach a career high ranking of 150. Raducanu took the tennis world by storm when she won the US Open 2021, becoming the first British female to win a Grand Slam in 44 years. What made her win even greater was the fact that the British star won the tournament without dropping a single set in the entire tournament.

The National Basketball Association (NBA) has signed a long-term deal with sports tech company Fastbreak.ai, which sees NBA Equity become a seed-round investor in the company.  As per the deal, Fastbreak.ai’s cutting-edge software-as-a-service (SAAS) solutions will be employed for the scheduling processes of the NBA, the WNBA, the G League, and the NBA2K League. Evan...

US Open champion Sloane Stephens has announced a partnership with Cornerstone, a learning and talent experience solutions provider. The partnership will see the two work together to “power potential on and off the court and encourage greater diversity and possibilities in the world of sports”. The partnership officially kicked off on January 14, 2024, at...

The Royal Spanish Football Federation (“Real Federación Española de Fútbol” in Spanish; RFEF), the official governing body for football in Spain, has renewed its partnership with Spanish car manufacturer SEAT, which will thus continue on as an Official Sponsor of the Copa del Rey (King’s Cup) and the Copa de la Reina (Queen’s Cup).  The renewed...

Electric off-road racing series Extreme E has renewed its partnership with tyre manufacturer Continental, which will thus continue on as the series’ Official Tyre Supplier and Founding Partner.  Continental is donating around 400 square metres of rubber paving stones made from Extreme E racing tyres to build a basketball court in Hanover, Germany, as part...

Australian Open Sponsors 2024 Following are the organisations serving as sponsors and brand partners to the Australian Open (AO) and enjoying a strong branding presence across its physical and digital assets for its 2024 edition. KIA South Korean automotive manufacturer KIA has been a longstanding partner of the Australian Open. A partner of the Grand...

Tennis icon and 22-time Grand Slam champion Rafael Nadal has been named as a brand ambassador by the Saudi Tennis Federation following a partnership agreement.  The deal will see Nadal spend time in Saudi Arabia to help the young and upcoming talent in the country train and grow interest in the sport. There is also...

The National Football League (NFL) has revealed three host venues for the 2024 NFL International Games, with the home grounds of Tottenham Hotspur FC of the Premier League and FC Bayern Munich of the German Bundesliga set to serve as two of the three venues. Spurs’ home stadium, Tottenham Hotspur Stadium, will be host to the...