Aditya Chaudhuri - News Site Editor Page 208
Iga ?wi?tek and Ben Shelton join On Running
WTA World No. 1 Iga Swiatek and ATP World No. 41 Ben Shelton have signed a new partnership with Swiss shoe brand On Running. Swiatek will join as a global ambassador of the Swiss brand which has Roger Federer as a co-entrepreneur. Swiatek and Shelton will both be wearing On Running shoes on the court from now on. Swiatek previously had a partnership with ASICS while Ben Shelton used to wear New Balance on the court. Both players will debut their new apparel at the upcoming Miami Open. The partnership will eventually see both players sport On apparel from head to toe on the courts. Federer had invested in the Swiss company back in 2021. Iga Swiatek, spoke about joining On Running, commenting, "I’m happy the On team believes in me as an athlete and a person. We plan to grow, develop and make an impact together. You’ll see me in totally new outfits during my next matches and I hope you like it as much as I do. 'And what’s more exciting is that we started to work on my shoes which are crucial in my job and will complement my style of play, giving me everything I need on court. As the process of designing unique shoes takes time, you’ll see me in On shoes later during the year. And when you do… it’s gonna be huge.”
Red Bull join forces with CDW
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Top-G wins NESC 2023 trophy to qualify for World Esports Championships
with a stunning 2-1 victory against team Purr-ple at the ongoing National Esports Championships (NESC) 2023 organised by the Esports Federation of India (ESFI). Following this monumental result, Top-G has become the first Indian female CS:GO team to qualify for the global finals of the World Esports Championships (WEC). With ace CS:GO athletes such as captain Swayambika Sachar (Sway), Shagufta Iqbal (xyaa), Nidhi Salekar (Stormyyy), Dilraj Kaur Matharu (COCO), Aastha Nangia (CrackShot) and Priyanka Choudhary (ALEXAA) as Substitute in their squad, Top-G proved their mettle against team Purr-ple in the closely-contested finals. Top-G dominated the first map by 16 -10 before Purr-ple made a stunning comeback to win the second map 16-14. While both teams were going toe-to-toe in the enthralling finals, Top-G utilised their effective teamwork and proficient attacking tactics to edge out their opponents and take the last map by 19-15 in overtime.
Chloe Grant completes ART GP's F1 Academy line-up
ART Grand Prix have signed Chloe Grant as the final driver for their F1 Academy line-up. The 16-year-old British racer will join Léna Bühler and Carrie Schreiner at the French...
Southwire teams up with Formula E
Carrollton, Georgia-headquartered American wire and cable manufacturer Southwire has been announced as the Official Wire and Cable Provider of Formula E. Rich Stinson, Southwire's President and CEO, commented: "At Southwire,...
Emely de Heus joins MP Motorsports for F1 Academy
Dutch motor-racer Emely de Heus has signed for MP Motorsports for the upcoming F1 Academy season. The Dutch team now have De Heus on board alongside Emirati racers Amna and...
MuscleBlaze ties up Shubman Gill for Fuel One Sports range
MuscleBlaze has announced the appointment of Indian professional cricketer Shubman Gill as a brand ambassador for its "Fuel One Sports" range. With this association, MuscleBlaze aims to strengthen its brand...
Sergio Pérez holds off charging Max Verstappen to win in Jeddah
Sergio Pérez took home his first Saudi Arabian Grand Prix win as the Red Bull driver converted his pole to a win to win the Saudi Arabian Grand Prix 2023. Pérez's teammate Max Verstappen who started 15th after a mechanical issue hampered his qualifying, finished an incredible second with Aston Martin's Fernando Alonso finishing on the podium for a second race in a row although a post race penalty for serving his penalty incorrectly dropped the Spaniard to fourth position and saw George Russell score his first podium on the season. Mercedes had Lewis Hamilton finish fifth with the Ferrari's of Carlos Sainz and Leclerc finishing a disappointing sixth and seventh. The two Alpine's of Esteban Ocon and Pierre Gasly were eighth and ninth with the Haas of Kevin Magnussen rounding up the top 10 places. Verstappen snatched the fastest lap on the final lap, which means he leaves Jeddah as the Drivers' Standing leader with his teammate just a point behind in second place. Fernando Alonso's fourth place keeps him in the title hunt while George Russell, Carlos Sainz and Lewis Hamilton are further below. Red Bull’s second 1-2 in as many races means they have a 49 point lead in the Constructors' Standings with Mercedes in a surprise second place and Aston Martin in third. Ferrari are a distant fourth with 26 points and the Scuderia will be disappointed after a poor Jeddah race, which should have yielded them more points. It was Sergio Pérez who got the action underway and the Mexican was immediately overtaken by Aston Martin's Fernando Alonso going into the first turn. Alonso took the early lead from Pérez with Mercedes' George Russell in third. Alonso's teammate Lance Stroll overtook Ferrari's Carlos Sainz on the opening lap while Charles Leclerc who took a ten-place grid drop, was up three places by the end of the first lap. Championship leader Max Verstappen, who started P15, due to a driveshaft issue in qualifying made up two places in the opening lap and was up to 13th. Up ahead, while Alonso was in the lead, the veteran Spaniard was given an early five-second penalty due to starting out of position on the starting grid.
Gujarat Titans (GT) announce multiple sponsors ahead of IPL 2023
Defending Indian Premier League (IPL) champions Gujarat Titans have signed a partnership agreement with 26 partners ahead of the upcoming IPL 2023 season. The Titans have roped in 15 new partners while renewing partnership with 11 prior sponsors. Amongst the partners who will continue on for another year are Ather as Principal Partner, BKT Tires, Jio, Astral and Simpolo Ceramics as Associate Partners. ACKO, Equitas Bank, Timex, Rayzon Solar, Dream11 and boAT also continue on. The new sponsors for the team signed ahead of the 2023 season are Bisleri, Havmor, Croma, Jio Cinema, Nestle Munch, Rario, EM, Fancode, HRX, Cybeart, Radio One, Radio City, Top FM and HCG. Arvinder Singh, COO Gujarat Titans, commented, "Gujarat Titans’ innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners."
Pokémon UNITE Asia Champions League 2023 reveals LAN playoff dates
The Pokémon UNITE Asia Champions League is entering its final stage as the top six teams from across the continent make their way down to Kuala Lumpur, Malaysia, to battle...