Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Nike terminates partnership with Kyrie Irving

Nike has announced that it has terminated its partnership with Brooklyn Nets players Kyrie Irving. Nike had suspended the partnership with Irving following his comments on anti-Semitic messages in a documentary. Nike, previously set to launch the Kyrie 8′ sneakers, also stated that it would not be releasing the collection as a result of Irving’s...
Aditya Chaudhuri

Toyam Sports joins as sponsor for India’s tour of Bangladesh

Toyam Sports Limited (TSL) has been announced as the Title Sponsor of the on-going India’s tour of Bangladesh. The series, which got underway from December 4, will comprise 3 ODIs and two Tests. TSL has acquired the exclusive marketing rights along with becoming the on-ground rights holder of the series. Mohamedali Budhwani, CMD, Toyam Sports...
Aditya Chaudhuri

Virat Kohli teams up with Noise

Indian cricketer Virat Kohli has been roped in as a brand ambassador by wearables technology brand Noise. Kohli will be the face of Noise’s smartwatch collection and will headline a host of campaigns. The brand hopes to reach out to wider audiences not only in India but also worldwide through this partnership. Also read: Virat...
Aditya Chaudhuri

MS Dhoni joins MYK Laticrete family

Tile and stone installation firm MYK Laticrete has roped in former India men’s national cricket team captain Mahendra Singh Dhoni as a brand ambassador. As brand ambassador, Dhoni will be headlining the firm’s integrated marketing campaign to promote its products all over the country. Murali Yadama, Managing Director, MYK Laticrete, commented: “It’s absolutely fantastic to...
Aditya Chaudhuri

Vista inks new partnership with French Tennis Federation

The French Tennis Federation (FFT) has announced a new partnership with marketing firm Vista. The new three-year deal will see Vista provide the FFT with marketing and design services, including providing these services to the federation’s 7,300 clubs. Vista will also design all FFT websites and set up design studios on the FFT’s ecommerce website....
Aditya Chaudhuri

Porsche Supercup extends Formula One partnership

Formula One has announced an eight-year extension of its partnership with Porsche. The extension will see the Porsche Supercup continue to be supported by Formula One and remain on the FIA Formula One World Championship calendar till 2030 as a support series. The series, which has been on the calendar since 1993, will feature during...
Aditya Chaudhuri

Sony extends Lanka Premier League partnership

Sony Pictures Networks India (SPN) has signed an extension agreement with the Lanka Premier League (LPL), which will see the Indian broadcaster continue to provide coverage of the league in the Subcontinent. The agreement will see Sony broadcast the third season of the LPL not only in India but also other Subcontinent countries, including Pakistan, Afghanistan,...
Aditya Chaudhuri

Faker extends T1 contract for a further three-years

League of Legends star Lee ‘Faker‘ Sang-hyeok has signed a three-year extension with South Korean esports organisation T1. The extension will see Lee remain with T1 until at least 2025. Faker, who signed for T1 in 2013, has been one of the team’s most crucial and decorated members over the years and has brought much...
Aditya Chaudhuri

Moments that defined the 2022 Formula One World Championship

The 2022 Formula One season is finally over. Having introduced new regulations and delivered in every possible way, this season saw not only Ferrari and Red Bull fighting at the top of the field but also extremely tight midfield, with the likes of Alpine and McLaren involved in a tremendous scrap for the P4 spot...
Aditya Chaudhuri

PT Usha set to become IOA President

Former Indian athlete PT Usha is set to become the president of the Indian Olympic Association (IOA). Usha is the lone candidate for the post and will become the first woman president of the IOA following the elections, which will be held on December 10, 2022. She will also be the first Olympian to hold...
Aditya Chaudhuri
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