Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

NiP partner with Red Bull

Swedish esports organisation Ninjas In Pyjamas (NiP) has teamed up with energy drink brand Red Bull. The partnership will put the Red Bull logo on NiP’s CS:GO team’s jersey during the BLAST Premier Fall Finals events. The two brands have also announced that there will be further activations that they will work on as part...
Aditya Chaudhuri

Sweety Devi teams up with Kalyan Jewellers

Indian jewellery brand Kalyan Jewellers has announced the launch of a football-themed jewellery collection named “Es Vida” to celebrate the ongoing men’s FIFA World Cup. The campaign is headlined by Indian footballer Nganbam Sweety Devi. The “Es Vida” collection, which means “It’s Life” in Spanish, is a set of gender-neutral platinum and rose gold jewellery...
Aditya Chaudhuri

MS Dhoni joins G Square Housing

Former Indian men’s national cricket team captain MS Dhoni has been announced as a brand ambassador for plot promoter G Square Housing. The firm hopes to boost its growth by bringing Dhoni on board.  Eshwar N, CEO of G Square Housing, commented: “We are thrilled to be associated with the country’s finest wicket-keeper batsman/leader. It...
Aditya Chaudhuri

Qlan all set for launch

Qlan, India’s only solution-driven and discovery-focused networking platform for gamers and esports enthusiasts, has announced the launch of its full-version app. It will introduce and empower gamers with unique user experiences and networking opportunities. The application is available on Google Play for Android systems. The iOS version will be available in the next 15 days....
Aditya Chaudhuri

Wimbledon nets partnership with Barclays

The All England Lawn Tennis Club (AELTC) has announced a multi-year partnership with British bank Barclays. The partnership will see Barclays join as the Official Banking Partner of the Wimbledon Championships, starting with its 2023 edition. Barclays will also be donating an annual contribution to the Wimbledon Foundation, which is the official charity of the...
Aditya Chaudhuri

FIFA ropes in Betano as partner for the World Cup

Multinational operator Kaizen Gaming’s sportsbook brand Betano has been announced as the Official Betting Partner of the FIFA Qatar World Cup 2022 following a partnership agreement between Kaizen Gaming and FIFA. The partnership will see Betano work on engaging and exciting fan activities around the world during the ongoing FIFA World Cup in Qatar. The...
Aditya Chaudhuri

Quadrant inks deal with JBL Quantum

Formula One driver Lando Norris’ esports organisation Quadrant has announced a new partnership with audio equipment brand JBL Quantum.  The partnership will see JBL Quantum join as Quadrant’s Official Headset Partner and will provide the organisation’s content creators with its range of headphones.  Both Quadrant and JBL Quantum have also announced that they will be...
Aditya Chaudhuri

ICC announces new format for Men’s T20 World Cup 2024

The International Cricket Council (ICC) has announced a brand new format for the next edition of the Men’s T20 World Cup, which will be held in 2024 and co-hosted by the West Indies and the USA. The 2024 edition will see a total of 20 teams take part. The teams will be divided in four...
Aditya Chaudhuri

Saudi Arabian FA teams up with Adidas

The Saudi Arabian Football Federation (SAFF) has roped in German sportswear giant Adidas as its official kit supplier for the national football teams of Saudi Arabia, starting from 2023. The partnership, which is set to run till 2026, will see Adidas replace Nike and provide the Saudi Arabian men’s, women’s and youth sides with training...
Aditya Chaudhuri

DreamHack teams up with JBL

ESL FACEIT Group’s gaming brand DreamHack has announced a new partnership with JBL. The partnership will see JBL serve as the Official Peripheral Partner of DreamHack and will partner with the brand for the upcoming three DreamHack festivals: DreamHack Atlanta, DreamHack Winter and DreamHack Valencia. The partnership will also see JBL host the third annual...
Aditya Chaudhuri