Aditya Chaudhuri - News Site Editor Page 297
FA extends Mars Wrigley UK partnership
The Football Association (FA), England's governing body for football, has extended its partnership with confectionery brand Mars Wrigley UK. The partnership renewal will be through the Kind and Extra brands...
WNBA signs multi-year partnership with Discount Tire and Continental Tire
The Women's National Basketball Association (WNBA) has signed a multi-year partnership with tire and wheels retailer Discount Tire and one of its brands, Continental Tire. The partnership sees Discount Tire...
7Sea Esports joins Skyesports Masters
7Sea Esports, an India-based multi-dimensional entertainment brand, has strengthened its esports portfolio by entering the Counter-Strike: Global Offensive (CS:GO) scene, signing a five-man roster. The 7Sea Esports CS:GO team are...
Vettel to drive his famous RB7
Sebastian Vettel will be driving his championship-winning RB7 at the Nürburgring Nordschleife during the Red Bull Nürburgring show in September later this year. Vettel will be joined by his former...
Deutsche Bahn teams up with UEFA EURO 2024
German national railway service Deutsche Bahn has been announced as a National Sponsor for the 2024 European Championship after signing a partnership agreement with Europe's football-governing body, the Union of...
Reckoning Esports joins Skyesports Masters
Reckoning Esports has entered India’s first franchised esports league — the Skyesports Masters CS:GO. The Mumbai-based esports organisation is set to field one of the eight franchised teams competing for...
Formula One inks TuneIn deal
Formula One has announced a new partnership with live-streaming audio service TuneIn, which becomes the Official Audio Broadcaster of F1. The partnership will allow TuneIn Premium listeners across the US...
Gladiators Esports unveils BGMI roster
Hyderabad-based Gladiators Esports has pulled back the curtains on its Battlegrounds Mobile India (BGMI) roster, revealing a star-studded lineup with veterans and a rising star. The Gladiators Esports BGMI team...
F1 Academy launches "F1 Academy Discover Your Drive" project
F1 Academy has launched "F1 Academy Discover Your Drive" — a global project aimed to increase the female talent pool in the motorsport both on and off the track. The...
Newcastle United sign shirt sponsorship deal with Sela
Saudi Arabian sports and events firm Sela has signed a shirt sponsorship agreement with English professional football club Newcastle United. The partnership will see Sela serve as Newcastle's principal front-of-shirt...