Aditya ChaudhuriRed Bull has announced a multi-year partnership agreement with Danish esports organisation Astralis. The partnership, dubbed as an “extensive” deal, will cover Astralis’ Counter-Strike teams.
Red Bull, as per the partnership, will gain visibility on all Astralis teams’ digital channels as well as the Astralis Nexus gaming centre, with its logo also featured on the Astralis player jerseys.
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Speaking about the deal, Mads Rasmussen, Director of Partnership, Astralis, commented:
“Red Bull is one of the most interesting and captivating brands within media and entertainment, and at Astralis we are proud to enter into a collaboration of this magnitude. Red Bull will become an integral part of the Astralis experience in the new, rebuilt Astralis Nexus, which will be ready before summer, but also across our broadcast and digital media. It is a brand that for many equates to breaking boundaries, high ambitions and top athletes in both mainstream sports and in new, entertaining forms of sports entertainment, and here our two brands fit very well together.
“Astralis aims for the stars and Red Bull gives you wings, and we believe that the combination of the two brands will offer fans and gamers of all kinds some new, engaging and fun experiences. Whether it’s in the content we plan together for our broadcast and channels or physically in our gaming centre, one thing is for sure; it won’t be boring.“
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