Aditya Chaudhuri - News Site Editor Page 39
Australian Open joins forces with Lipton Ice Tea
Tennis Australia has announced a partnership with Lipton Ice Tea, bringing it on board as the Official Ice Tea of the 2026 Australian Open.
Lotto teams up with Sania Mirza once again
Italian sportswear brand Lotto has roped in Sania Mirza as Brand Ambassador as well as Chief Advisor for Women's Sports.
Liverpool FC sign long-term deal with Old School
Liverpool Football Club (LFC) have announced a five-year partnership with Old School, a South African leisurewear brand.
FIFA joins hands with Marriott Bonvoy for World Cup 2026
World football–governing body FIFA has roped in Marriott Bonvoy as the Official Hotel Supporter in North America for the 2026 World Cup.
Argentina football teams up with Lexar
The Argentine Football Association (AFA) has announced a partnership with Lexar, a memory and storage solutions company.
Zhou Guanyu returns to the F1 grid as Cadillac reserve driver
Zhou Guanyu has been confirmed as the Reserve Driver of the Cadillac Formula One Team for their debut season.
WSL partners with Mercedes-Benz UK
Mercedes-Benz UK has teamed up with WSL Football, coming on board as the Official Automotive Partner of its two tiers.
Chelsea FC announce Pegasus Airlines partnership
Chelsea Football Club have announced a multi-year partnership with Pegasus Airlines, bringing it on board as their Official Airline Partner.
FC Barcelona announced Bank Rakyat Indonesia partnership
FC Barcelona have roped in Bank Rakyat Indonesia (BRI) as their Official Commercial Banking Partner in Indonesia.
LaLiga announces partnership with Toobit
LaLiga has roped in global cryptocurrency exchange Toobit as its Official Regional Partner in MENA (Middle East and North Africa) region.