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Be?ikta? JK Sponsors 2021-22

September 23, 2021

Following are the companies and organisations that serve as sponsors and brand partners to the Turkish Süper Lig club Be?ikta? Jimnastik Kulübü (Be?ikta? JK) and enjoy a strong branding presence across their physical and digital assets.

 

Vodafone – The Newbury-headquartered British multinational telecom giant signed a mammoth fifteen-year deal with Be?ikta? in August 2013 reportedly worth US$145 million.
Part of this deal included principal front-of-shirt sponsorship for the team’s matchday shirts that ran for six years (2014-2020) and was reportedly worth US$29m.
The other – and major – part of the deal included the naming rights for the club’s new 42,590-seater home ground that was opened in April 2016. This was reportedly worth US$116m. The Be?ikta? JK home ground is thusly called Vodafone Park.

Beko – The ?stanbul-headquartered Turkish major appliance and consumer electronics brand has maintained a long relationship with the club.
Beko first served as the front-of-matchday-shirt sponsor to the club from 1989 to 2004. It later returned on the Be?ikta? shirt as their back-of-shirt sponsor from 2014 to 2020.
Then, most recently, the two parties announced a two-year deal in June 2020 which was reportedly worth US$3.1m per year and kicked off with the start of the 2020-21 season, that brought Beko back on the front of Be?ikta?’s matchday shirt.

 

Adidas – Much like Beko, Adidas holds old-time ties with Be?ikta? JK.
The German sportswear giant first partnered with the club from 1981 to 1982 as the official supplier of their matchday shorts. Then, it became their official kit supplier from 1986 to 1998 before getting replaced by Reebok.
Adidas returned as Be?ikta?’s kit supplier in 2009 and has held the role ever since.

AKSA Power Generation – The ?stanbul-headquartered Turkish electrical power generator brand partnered with the club in January 2020, initially joining as a sleeve sponsor for their matchday shirt for the second half of the 2019-20 season.
Since the 2020-21 season, though, AKSA serves as the principal back-of-shirt sponsor (above player name) for Be?ikta?’s matchday shirt.

 

Güri? – The Ankara-headquartered Turkish construction and engineering company is the sleeve sponsor for Be?ikta?’s matchday shirt since the 2020-21 season. It has also held a sponsorship deal with the club’s men’s basketball team.

 

Sportoto – The government-owned Turkish betting firm serves as an official sponsor to Be?ikta? JK since September 2015.

 

Aktif Bank – The Esentepe-headquartered Turkish investment bank also serves as an official sponsor to Be?ikta? JK. Aktif Bank has been a major contributor to the club’s financial operations over the past decade.

 

Ac?badem – The ?stanbul-headquartered Turkish private healthcare provider is also an official sponsor of the club, providing medical support to their teams from all sporting backgrounds.

Volvo – The Gothenburg-headquartered Swedish automobile brand is an official sponsor of the club since March 2018. Apart from branding rights, the deal sees Volvo supply the club with its vehicles. Volvo also owns the naming rights for the 1903 Lounge at the club’s home ground, Vodafone Park.
In August 2021, the two parties announced a sustainability initiative which would see Volvo supply the club with electric plug-in hybrid vehicles, with the two set to work together to further each other’s sustainability targets.

 

Icrypex – The ?stanbul-headquartered cryptocurrency marketplace signed a one-year deal with the club in February 2021 that covers their men’s basketball team.
The deal, set to be paid for entirely in Bitcoin (reportedly 42 Bitcoins) sees Icrypex serve as not only the front-of-matchday-shirt sponsor for Be?ikta? JK’s men’s basketball team, but also hold the naming rights for the team, who are thusly called Be?ikta? Icrypex.

 

HDI Sigorta – The ?stanbul-headquartered Turkish insurance company is also an official partner of Be?ikta? JK and covers a lot of their teams from different sports. It has served as the front-of-matchday-shirt sponsor for their wheelchair basketball team, the front-of-matchday-shirt sponsor for their handball team, and the title sponsor for their women’s basketball team. The club and the company also work over several co-branded projects.

 

Aygaz – An ?stanbul-headquartered Turkish gas company specialising in LPG and Autogas products, Aygaz serves Be?ikta? JK as the title sponsor to their men’s handball team since 2013.

 

NetWork – The ?stanbul-headquartered Turkish fashion brand also serves as an official partner to Be?ikta? JK.

 

Misli.com – The ?stanbul-headquartered Turkish online sports betting platform is the official betting sponsor to Be?ikta? JK since November 2020. The deal between the two parties is currently set to run until June 2022.

 

Yurtiçi Kargo – The Istanbul-headquartered Turkish logistics and supply chain company has been the Official Cargo Sponsor of the club since 2007. Apart from branding rights, Yurtiçi Kargo handles all of the cargo-moving operations of the club.

 

Temsa – The Adana-headquartered Turkish bus and light truck manufacturer is a long-time partner of Be?ikta? JK. Apart from branding rights, the deal sees Temsa’s buses transporting Be?ikta?’s teams – from various sporting backgrounds – to and from their matchday outings.

 

Ülker – The ?stanbul-headquartered Turkish food and beverage manufacturer is also a long-time sponsor of Be?ikta? JK.

 

Burger King – The Miami-headquartered American multinational fast-food brand also serves as an official sponsor to Be?ikta? JK. Apart from branding rights, the deal sees Burger King offer Be?ikta?’s fans exclusive discount on its menu.

 

Pürsu – The Nazilli-sourced Turkish packaged mineral water brand serves as the official water supplier to Be?ikta? JK.

 

Europcar – The Turkish division of the Paris-based car rental company is also an official sponsor of Be?ikta? JK. Since October 2020, Europcar serves as the shorts sponsor for the club’s men’s basketball team.

 

SportsERP – Headquartered in ?stanbul, SportsERP is a Turkish sports tech company that specialises in “enterprise resource-planning software for the management needs of sports clubs or their companies”.

 

Maximum – Maximum is a Turkish financial services provider prominently known for its payment card offerings. Since June 2017, it serves Be?ikta? JK as an official sponsor to their eSports team.

Anshuman Joshi

Anshuman Joshi is a senior writer at SportsKhabri with special focus towards all things football. His other interests include languages, world history and some good fiction.

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