Following are the companies and organisations that serve as sponsors and brand partners to the Turkish Süper Lig club Beşiktaş Jimnastik Kulübü (Beşiktaş JK) and enjoy a strong branding presence across their physical and digital assets.
Vodafone – The Newbury-headquartered British multinational telecom giant signed a mammoth fifteen-year deal with Beşiktaş in August 2013 reportedly worth US$145 million.
Part of this deal included principal front-of-shirt sponsorship for the team’s matchday shirts that ran for six years (2014-2020) and was reportedly worth US$29m.
The other – and major – part of the deal included the naming rights for the club’s new 42,590-seater home ground that was opened in April 2016. This was reportedly worth US$116m. The Beşiktaş JK home ground is thusly called Vodafone Park.
Beko – The İstanbul-headquartered Turkish major appliance and consumer electronics brand has maintained a long relationship with the club.
Beko first served as the front-of-matchday-shirt sponsor to the club from 1989 to 2004. It later returned on the Beşiktaş shirt as their back-of-shirt sponsor from 2014 to 2020.
Then, most recently, the two parties announced a two-year deal in June 2020 which was reportedly worth US$3.1m per year and kicked off with the start of the 2020-21 season, that brought Beko back on the front of Beşiktaş’s matchday shirt.
Adidas – Much like Beko, Adidas holds old-time ties with Beşiktaş JK.
The German sportswear giant first partnered with the club from 1981 to 1982 as the official supplier of their matchday shorts. Then, it became their official kit supplier from 1986 to 1998 before getting replaced by Reebok.
Adidas returned as Beşiktaş’s kit supplier in 2009 and has held the role ever since.
AKSA Power Generation – The İstanbul-headquartered Turkish electrical power generator brand partnered with the club in January 2020, initially joining as a sleeve sponsor for their matchday shirt for the second half of the 2019-20 season.
Since the 2020-21 season, though, AKSA serves as the principal back-of-shirt sponsor (above player name) for Beşiktaş’s matchday shirt.
Güriş – The Ankara-headquartered Turkish construction and engineering company is the sleeve sponsor for Beşiktaş’s matchday shirt since the 2020-21 season. It has also held a sponsorship deal with the club’s men’s basketball team.
Sportoto – The government-owned Turkish betting firm serves as an official sponsor to Beşiktaş JK since September 2015.
Aktif Bank – The Esentepe-headquartered Turkish investment bank also serves as an official sponsor to Beşiktaş JK. Aktif Bank has been a major contributor to the club’s financial operations over the past decade.
Acıbadem – The İstanbul-headquartered Turkish private healthcare provider is also an official sponsor of the club, providing medical support to their teams from all sporting backgrounds.
Volvo – The Gothenburg-headquartered Swedish automobile brand is an official sponsor of the club since March 2018. Apart from branding rights, the deal sees Volvo supply the club with its vehicles. Volvo also owns the naming rights for the 1903 Lounge at the club’s home ground, Vodafone Park.
In August 2021, the two parties announced a sustainability initiative which would see Volvo supply the club with electric plug-in hybrid vehicles, with the two set to work together to further each other’s sustainability targets.
Icrypex – The İstanbul-headquartered cryptocurrency marketplace signed a one-year deal with the club in February 2021 that covers their men’s basketball team.
The deal, set to be paid for entirely in Bitcoin (reportedly 42 Bitcoins) sees Icrypex serve as not only the front-of-matchday-shirt sponsor for Beşiktaş JK’s men’s basketball team, but also hold the naming rights for the team, who are thusly called Beşiktaş Icrypex.
HDI Sigorta – The İstanbul-headquartered Turkish insurance company is also an official partner of Beşiktaş JK and covers a lot of their teams from different sports. It has served as the front-of-matchday-shirt sponsor for their wheelchair basketball team, the front-of-matchday-shirt sponsor for their handball team, and the title sponsor for their women’s basketball team. The club and the company also work over several co-branded projects.
Aygaz – An İstanbul-headquartered Turkish gas company specialising in LPG and Autogas products, Aygaz serves Beşiktaş JK as the title sponsor to their men’s handball team since 2013.
NetWork – The İstanbul-headquartered Turkish fashion brand also serves as an official partner to Beşiktaş JK.
Misli.com – The İstanbul-headquartered Turkish online sports betting platform is the official betting sponsor to Beşiktaş JK since November 2020. The deal between the two parties is currently set to run until June 2022.
Yurtiçi Kargo – The Istanbul-headquartered Turkish logistics and supply chain company has been the Official Cargo Sponsor of the club since 2007. Apart from branding rights, Yurtiçi Kargo handles all of the cargo-moving operations of the club.
Temsa – The Adana-headquartered Turkish bus and light truck manufacturer is a long-time partner of Beşiktaş JK. Apart from branding rights, the deal sees Temsa’s buses transporting Beşiktaş’s teams – from various sporting backgrounds – to and from their matchday outings.
Ülker – The İstanbul-headquartered Turkish food and beverage manufacturer is also a long-time sponsor of Beşiktaş JK.
Burger King – The Miami-headquartered American multinational fast-food brand also serves as an official sponsor to Beşiktaş JK. Apart from branding rights, the deal sees Burger King offer Beşiktaş’s fans exclusive discount on its menu.
Pürsu – The Nazilli-sourced Turkish packaged mineral water brand serves as the official water supplier to Beşiktaş JK.
Europcar – The Turkish division of the Paris-based car rental company is also an official sponsor of Beşiktaş JK. Since October 2020, Europcar serves as the shorts sponsor for the club’s men’s basketball team.
SportsERP – Headquartered in İstanbul, SportsERP is a Turkish sports tech company that specialises in “enterprise resource-planning software for the management needs of sports clubs or their companies”.
Maximum – Maximum is a Turkish financial services provider prominently known for its payment card offerings. Since June 2017, it serves Beşiktaş JK as an official sponsor to their eSports team.