Cricket News

Dutch tech giant Philips’ Indian division has announced partnership agreements with the Kolkata Knight Riders (KKR) and the SunRisers Hyderabad (SRH) for the ongoing Indian Premier League (IPL) season. The partnership will see Philips India act as the Official Grooming Partner of the two teams.  As per the deal, the Philips India logo will be...

Indian professional cricketer Shikhar Dhawan has been roped in as a brand ambassador of cricket analysis platform CREX. CREX aims to reach out to wider audiences in India by bringing Dhawan on board. Shikhar Dhawan spoke about his new partnership, commenting: “CREX plays a vital role in more than 100 Million cricket fans’ lives and...

This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise Gujarat Titans’ (GT) physical and digital assets as their official sponsors and partners for the 2024 season. PRINCIPAL PARTNER Dream11 Mumbai-headquartered Indian fantasy sports platform Dream11 was announced as the designated Principal Partner of the Gujarat Titans...

Ambassador Cruise Line, which offer premium-value no-fly cruises to the UK market, has signed a multi-year partnership agreement with Surrey County Cricket Club. The partnership sees Ambassador Cruise Line become the Official Cruise Line Partner of the Kia Oval, Surrey’s home ground. As the Official Cruise Line Partner, Ambassador Cruise Line will provide “exclusive offers...

This article contains information regarding the organisations enjoying a strong branding presence across the assets of the men’s and/or women‘s teams of the Mumbai Indians (MI) as their sponsors and partners for the 2024 seasons of the Women’s Premier League (WPL) and Indian Premier League (IPL). PRINCIPAL PARTNERS Slice The Bangalore-based Indian fintech company and...

Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns for the brand, promoting Skechers performance and lifestyle footwear collections. Speaking about the deal, Ishan Kishan commented: “I am excited to be a part of...

This article contains information regarding the organisations enjoying a strong branding presence across Major League Cricket’s (MLC) physical and digital assets as sponsors and partners for its 2024 season. TITLE SPONSOR  Cognizant  In March 2024, MLC roped in professional services company Cognizant as its title sponsor for the 2024 edition.  This association with MLC expanded...

This article contains information regarding the organisations enjoying a strong branding presence across Indian Premier League (IPL) franchise SunRisers Hyderabad’s (SRH) physical and digital assets as their official sponsors and partners for the 2024 season. Also read: SunRisers Hyderabad (SRH) Sponsors 2023 PRINCIPAL PARTNERS BKT In March 2022, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited)...

This article contains information regarding the organisations enjoying a strong branding presence across the assets of the men’s and/or women‘s teams of the Royal Challengers Bengaluru (RCB) as their sponsors and partners for the 2024 seasons of the Women’s Premier League (WPL) and Indian Premier League (IPL). MAIN PRINCIPAL PARTNER Qatar Airways Qatar Airways, the...

The Delhi Capitals (DC) have roped in travel and airport hospitality company Encalm as their men’s team’s Hospitality Partner for the ongoing Indian Premier League (IPL) season. As per the deal, Encalm will receive branding presence on various team assets. The two parties will also work together on a host of fan experiences.  Vikas Sharma,...