Cricket News

World Championship of Legends partners with EaseMyTrip

The World Championship of Legends (WCL) has roped in Indian travel company EaseMyTrip as its Presenting Partner ahead of its upcoming edition.  Nishant Pitti, CEO and Co-founder, EaseMyTrip, commented: “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and...
Aditya Chaudhuri

Shivam Dube teams up with Biryani By Kilo

Indian professional cricketer Shivam Dube has announced a partnership with Biryani By Kilo. The partnership aims to “celebrate the spirit of the Indian Premier League with the flavours of the brand’s culinary delights and elevate the matchday experience.” With this agreement, Biryani By Kilo also hopes to reach out and connect with cricket fans on...
Aditya Chaudhuri

Yorkshire County Cricket Club (YCCC) inks Dafabet deal

Yorkshire County Cricket Club (YCCC) has announced a two-year partnership agreement with online betting platform Dafabet, which thus comes on board as an Official Partner. As per the deal, Dafabet will have its branding featured on the collar of the Yorkshire playing jerseys for all three formats.  Stephen Vaughan, Chief Executive Officer, YCCC, commented: “We...
Aditya Chaudhuri

Yuvraj Singh joins 2024 ICC Men’s T20 World Cup

Indian cricket icon Yuvraj Singh has been announced as an ambassador of the upcoming ICC Men’s T20 World Cup Singh, a former T20 World Cup champion, joins the likes of Chris Gaye and Usain Bolt as ambassadors for the biennial event. The 2024 ICC Men’s T20 World Cup is scheduled to be held between June...
Aditya Chaudhuri

Royal Challengers Bengaluru team up with Royal Challenge Packaged Drinking Water

The Royal Challengers Bengaluru (RCB) have roped in Royal Challenge Packaged Drinking Water as an Official Partner of their men’s team for the ongoing Indian Premier League season. Royal Challenge Packaged Drinking Water also served as a partner of the RCB women’s team during the recently-concluded Women’s Premier League season, which they won.  Rajesh Menon,...
Aditya Chaudhuri

Sachin Tendulkar teams up with Hafele

Cricket icon Sachin Tendulkar has been announced as a brand ambassador by global interior solutions company Hafele, thus becoming the face of the brand’s Indian division. As per the agreement, Tendulkar will promote Hafele’s vision of “optimising spatial utility” and star in various advertisement campaigns.  Sachin Tendulkar commented on the partnership, stating: “I am very...
Aditya Chaudhuri

Nandini to sponsor Scotland and Ireland national teams at 2024 ICC Men’s T20 World Cup

Karnataka Milk Federation dairy brand Nandini has been announced as a sponsor of the Scotland and Ireland men’s national cricket teams following partnership agreements with Cricket Scotland and Cricket Ireland for the upcoming 2024 ICC Men’s T20 World Cup The partnerships will see the Nandini logo feature on the leading arm of the Scotland and...
Aditya Chaudhuri

Mumbai Indians team up with Pokémon

Global entertainment brand Pokémon has signed a partnership agreement with the Mumbai Indians for the ongoing Indian Premier League (IPL) season. Pokémon comes on board as an Official Partner of the MI men’s team. As per the deal, it will carry out fan engagement activities, which will see Pikachu in the Mumbai Indians jersey during...
Aditya Chaudhuri

Shikhar Dhawan joins Svish

Indian professional cricketer Shikhar Dhawan has partnered with men’s grooming and hygiene D2C brand Svish, coming on board as an investor and brand ambassador. With Dhawan on board, the brand aims to reach out to wider audiences and increase market impact.  Dhawan spoke about his new role at Svish, stating: “I am delighted to embark...
Aditya Chaudhuri

Surrey County Cricket Club signs long-term deal with HEINEKEN UK

HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club’s home ground, will focus on “elevating the stadium experience with a focus on community, responsibility, and some local flair.” Steve Elworthy, CEO at Surrey County Cricket Club, commented: “Our community is...
Aditya Chaudhuri
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