Cricket News

The Rajasthan Royals (RR) have signed a partnership agreement with HMD, which thus becomes the Official Smartphone Partner of the Indian Premier League (IPL) franchise for the tournament’s 2024 edition. As per the deal, HMD is to enjoy branding visibility across Royals assets over the course of the 2024 IPL season. Alok Chitre, CBO, Rajasthan...

This article contains information about Indian professional cricketer Ravindra Jadeja’s brand endorsement deals. Ravindra Jadeja’s brand endorsements— Hisense, Saatvik Solar, AS-IT-IS Nutrition, The Souled Store, Kinara Capital, ASICS, SWOTT, Ambrane, Zeven, BharatPe, Bajaj Consumer Care, Head and Shoulders, Bigen, MRF Tyres, Royal Stag CURRENT ENDORSEMENTS Hisense  Hisense, a Chinese multinational company that specialises in consumer...

The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand new line of playing cards. Through this partnership, the Mumbai-based Indian Premier League (IPL) franchise aim to create innovative ways to interact with their fans...

Major League Cricket (MLC) has announced a multi-year partnership agreement with social casino and online gaming brand Stake, which is thus set to act as an Official Partner of the franchised T20 cricket tournament for its 2024 edition. As per the deal, Stake will work towards enhancing the “overall experience, engaging cricket fans with innovative,...

The Mumbai Indians (MI) have announced a partnership agreement with Alan’s Bugles, which thus becomes the Official Snacking Partner of their men’s team. The partnership will see the two parties collaborate on various marketing campaigns. Speaking about the deal, an Alan’s Bugles spokesperson said: “The excitement of watching sports and the accompanying adrenaline rush helps...

Chennai Super Kings (CSK) star Ravindra Jadeja has been roped in by financial company Kinara Capital to headline its latest ad campaign, titled “Aapka Business Chale NonStop with Kinara“. The five different advertisement films have titles of cricketing terms, such as “Hit a Century”, “Howzzat”, and more. Khyati Shah, EVP, Corporate Marketing, Kinara Capital, commented:...

Rahul Dravid has been roped by InCred Money, the retail wealth-tech arm of InCred Group, to headline its latest ad campaign, titled “#InvestConfidentlyInFDs”. The ad campaign highlights the opportunities provided by Fixed Deposits on the InCred Money platform. Vijay Kuppa, CEO, InCred Money, commented: “Rahul Dravid has a strong resonance with the Indian audience, driven...

Indian professional cricketer Virat Kohli has been roped in as a brand ambassador by Asian Paints and will thus promote the company’s “Neo Bharat Latex Paint” range. Amit Syngle, MD & CEO, Asian Paints, commented: “Our upcoming launch, Neo Bharat Latex Paint, marks one of Asian Paints’ biggest moments in history, and having Virat Kohli...

Sony Pictures Television’s media conglomerate, Sony Pictures Networks India (SPNI), has signed a new deal with New Zealand Cricket (NZC), thus acquiring the exclusive television and digital rights to broadcast and stream all of the latter’s games for the next seven years. The agreement, officially coming into effect on May 1, 2024, and set to...

Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men’s team for the ongoing Indian Premier League (IPL) season. The deal will see SOTC gain the rights to use the MI players’ imagery for advertising purposes.  Daniel D’souza, President and Country Head —...