Cricket News

PUMA India has released a new campaign with Delhi Capitals (DC) players Rishabh Pant, Ishant Sharma, and Yash Dhull to engage with the franchise’s fanbase. PUMA’s DC campaign film, called “Delhi, Save the fight for the game”, encourages fans to bring their aggressive spirit to the game with the #DelhiSaveTheFight hashtag. Delhi’s characteristic aggression is...

The Rajasthan Royals (RR) have roped in Swiss watchmaker Movado as their Official Time Partner for the ongoing Indian Premier League (IPL) season.  Speaking about the deal, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, commented: “We are thrilled to welcome Movado as our Official Time Partner for the season. Movado’s dedication to precision and...

This article contains information regarding the organisations enjoying a strong branding presence across Star Sports’ assets as the official broadcast sponsors of the 2024 Indian Premier League season.  Official Co-Presenting Sponsors  Dream11 Indian fantasy sports platform Dream11 has returned for another season of IPL action as the official co-presenting sponsor for Star Sports, the tournament’s...

Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) have expanded their partnership with Birla Estates, who are the real estate division of the Aditya Birla Group. The partnership extension will see Birla Estates become an Associate Sponsor of the Bengaluru-based team for the ongoing IPL 2024 season.  Also Read – Royal Challengers Bengaluru (RCB)...

Coca-Cola’s brand Thums Up has launched their ‘Toofani Tour’ campaign for the upcoming ICC T20 World Cup and has roped in former Indian World Cup winners Virender Sehwag and Yuvraj Singh for the same. The campaign will see Thums Up working towards encouraging the fans to cheer for the Men In Blue and will host...

Indian Premier League (IPL) team Punjab Kings have roped in global watch brand Timex as their Official Timekeeper for the ongoing IPL season. As the team’s official timekeeper, Timex will have branding visibility on the King’s playing trousers. Through the partnership both parties aim to reach out to masses and ride the wave of excitement...

This article contains information regarding the organisations enjoying a strong branding presence across JioCinema’s assets as the official digital streaming partners of the 2024 Indian Premier League season. Associate Sponsors  PayZapp by HDFC Bank  PayZapp, an online payments platform from HDFC Bank, has been roped in as an associate sponsor by JioCinema for IPL 2024....

Streaming platform JioCinema has roped in Dalmia Cement as an Associate Sponsor of the IPL 2024 season following a new partnership agreement. Through the partnership, Dalmia Cement hopes to educate a wider audience about ‘significance of RCF in building their dream house.’ A JioCinema spokesperson said, “We are delighted to welcome Dalmia Cement on board...

Mumbai Indians have extended their partnership with consumer durables brand Usha International who will continue on as an Official Partner of the team. The extension will also see the USHA logo present on the caps and helmets of all Mumbai Indians players and the Usha Play branding present on the perimeter boards and screens during...

Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB) have announced a new partnership with Indian consumer healthcare brand Frido, who will join as the Official Insole Partner of the Bengaluru-based franchise. The partnership is the first time an insole brand has teamed up with a T20 franchise team and will see both work together...