Yorkshire inks Virtua deal
Yorkshire County Cricket Club (YCCC) has announced a new partnership with metaverse platform Virtua. The new deal will see Virtua become the Official Metaverse Partner of the club for the...
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Cricket West Indies inks Goldmedal deal
Goldmedal Electricals, electrical manufacturer, has inked a new sponsorship deal with Cricket West Indies for the ongoing West Indies and India ODI series. Goldmedal has been announced as the Official Powered By sponsor for the three-match ODI series. The partnership will see Goldmedal gain prominent branding at the grounds throughout the series on the integrated logo of the series, pitch mat, perimeter board and presentation boards as well. Kishan Jain, Director, Goldmedal, commented, "As a cricket-loving nation, we are thrilled to be associated with this ODI series. The Goldmedal brand is about providing amazing experiences – and the way India and West Indies play the game – there’s a lot of amazing moments in store for the audience. We are looking forward to an electrifying series between the two teams and we hope that this is just the beginning of our long association with cricket India.”
ICC announces EatFit partnership for 2022 Men's T20I World Cup
EatFit, Curefood's online food delivery platform, has announced a new partnership with the ICC. The partnership will see EatFit join as the Official Online Food Partner for the upcoming Men's...
New Zealand Cricket partners with Dream Sports
New Zealand Cricket (NZC) has announced a new five-year partnership with Dream Sports, the parent company of Dream11. The partnership will see Dream Sports work with NZC's governing body to...
ECB extends Sky Sports deal
The England and Wales Cricket Board (ECB) has extended its media rights partnership with Sky Sports till 2028. The four-year extension will entail 90 additional hours of live cricket, more...
Crickbuster USA named as Official West Indies Tour Operator for India Tour
Florida-based sports hospitality e-commerce firm Crickbuster has been announced as the Official Tour Operator for the West Indies side for their upcoming series against India. Crickbuster will be providing fans...
Smriti Mandhana dons investor's hat with Ayurvedic brand Neem Ayu
Indian cricketer Smriti Mandhana has been announced as an investor in Gurgaon-based Ayurvedic brand, Neem Ayu. The Indian national women’s team’s vice-captain will also be a brand ambassador for Neem Ayu....
Ajinkya Rahane joins You Need Contents
You Need Character, producer of kids' animation show Cricket Pang, Indian division, You Need Contents has partnered with Indian cricketer Ajinkya Rahane. The partnership will see Rahane join as an...
New Zealand's male and female cricketers sign historic five-year equal-pay deal
New Zealand Cricket (NZC) and the New Zealand Cricket Players Association (NZCPA) have signed a five-year deal that will see their male and female players receive equal pay. The agreement...
Ravi Shastri teams up with FanCode
Former Indian cricketer and national team coach Ravi Shastri has been roped in as a brand ambassador of sports streaming platform FanCode. The partnership will kick off with FanCode's first-ever...
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