F1 Sponsors

Sauber announces Audi as minority stakeholder

The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken its first steps towards entering Formula One. The company is all set to enter F1 in 2026, with Sauber acting as its strategic partner. The...
Aditya Chaudhuri

Alfa Romeo announce new partnership with Stake

Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of the team; the team will therefore be renamed to “Alfa Romeo F1 Team Stake”.  Stake is aiming to reach out to wider audiences through this...
Aditya Chaudhuri

McLaren extend Castore partnership

British motor-racing team McLaren have announced an extension of their partnership with British sportswear brand Castore. The expansion of their partnership will see Castore continue on as the team’s Official Team Apparel and Sportswear Partner. McLaren and Castore, having first partnered in 2021, will continue their collaboration, with Castore continuing to provide teamwear and merchandise...
Aditya Chaudhuri

Mercedes team up with Solera

A global leader in vehicle lifecycle management, Solera has announced a multi-year partnership with German Formula One team Mercedes. The partnership will see both companies work towards automotive innovation and also have the Solera branding present on the Mercedes Formula One team’s car, the left sleeve of the drivers, the pit crew overalls as well...
Staff

Porsche Supercup extends Formula One partnership

Formula One has announced an eight-year extension of its partnership with Porsche. The extension will see the Porsche Supercup continue to be supported by Formula One and remain on the FIA Formula One World Championship calendar till 2030 as a support series. The series, which has been on the calendar since 1993, will feature during...
Aditya Chaudhuri

Red Bull ink New Era partnership

Austrian Formula One team Red Bull Racing have announced a new partnership with New York-based clothing brand New Era.  The partnership, which will start from the 2023 F1 season, will see New Era provide Red Bull with headwear for the season. The two parties will also make co-branded products available on their online stores and outlets....
Staff

Ferrari announce HCL Software partnership

Italian Formula One team Ferrari have announced a new multi-year partnership with global leader in enterprise software solutions, HCL Software. HCL Software will join as a strategic partner of the Scuderia Ferrari team and, as per the deal, HCL Software’s branding will be visible on the Ferrari race cars, starting with the 2022 Abu Dhabi...
Aditya Chaudhuri

Mercedes team up with Einhell

German Formula One team Mercedes-AMG Petronas have announced leading manufacturer of state-of-the-art cordless power tools and garden equipment, Einhell, as their Official Tool Expert. The partnership, which will get underway from January 2023, will see Einhell provide the team with its cordless tools at the team’s workshops in their factory and race garage. Einhell’s branding...
Aditya Chaudhuri

Rolex teams up with Formula One for Australian Grand Prix

Formula One has announced a new partnership with Swiss watchmaker Rolex, which will see the latter become the Title Partner of the Australian Grand Prix. Rolex, which was the Title Partner of the event between 2013 and 2020, returns and replaces Dutch brewing firm Heineken, which served as the Title Partner in 2021. The event...
Aditya Chaudhuri

Stoffel Vandoorne joins Aston Martin F1 team

Formula E 2021/22 champion and former Formula One driver Stoffel Vandoorne has been announced as a reserve and test driver for British Formula One team Aston Martin. Vandoorne will partner with Felipe Drugovich, serving as the team’s two test and reserve drivers and will work on intensive simulation and development programmes at the team’s factory...
Aditya Chaudhuri
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