F1 Sponsors

Red Bull announce partnership with Zoom

Austrian Formula One team Red Bull Racing and software firm Zoom Video Communications have announced a new “Innovation Partnership”, which will see Red Bull integrate Zoom’s communications platform in all of Red Bull’s platforms to advance performance and drive fan engagement. The partnership will see various Zoom technology be used by Red Bull during race...
Aditya Chaudhuri

Alfa Romeo and Sauber set to part ways after 2023 F1 season

Swiss team to most likely team up with Audi Alfa Romeo have announced that they will be ending their title sponsorship agreement with Sauber at the end of the 2023 Formula One season. The current deal expires during the same time and the Italian brand will not be renewing it. Alfa Romeo, one of the...
Aditya Chaudhuri

PokerStars announces special partnership with Red Bull Racing

Red Bull and PokerStars to team up for the Brazilian Grand Prix Leading global online gambling and entertainment firm PokerStars will partner with Red Bull Racing for a unique fan experience at the Brazilian Grand Prix, later this year. The partnership will see PokerStars give their players a chance to win a ‘Red Spade Pass’...
Aditya Chaudhuri

Sauber and Alfa Romeo renew partnership

Italian car manufacturer Alfa Romeo has announced the renewal of its partnership with Swiss Formula One team Sauber for the 2023 season. Sauber currently owns and runs the Formula One team under the Alfa Romeo name. After walking away in 1985, Alfa Romeo returned to the sport in 2019 following a deal with Sauber, which...
Aditya Chaudhuri

Red Bull and Honda extend partnership till 2025

Austrian Formula One team Red Bull have announced the extension of their power unit support agreement with Honda. The new agreement will now run till the end of 2025. Honda has stated that the partnership does not include Power Unit (PU) development or any additional allocation of resources, and that it will continue working towards...
Aditya Chaudhuri

Oscar Piastri denies signing for Alpine

Just hours after French Formula One team Alpine announced reigning Formula 2 champion Oscar Piastri as one of their drivers from the 2023 season onwards along with Esteban Ocon, the Australian took to social media to deny signing a contract with the team. Piastri, who was supposed to be replacing Fernando Alonso, put out a...
Aditya Chaudhuri

Williams Racing announce partnership with Currys

British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams’ esports division. The agreement will see Williams and Currys co-launch a marketing campaign which will provide accessible racing and also help uncover budding esports racers in the UK. The partnership will also have branded...
Aditya Chaudhuri

Alfa Romeo team up with MindMaze

Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring together advanced neuro-science, state-of-the-art technology and engineering and improve human performance and safety in motorsport. The partnership will also include a holistic research to assess...
Aditya Chaudhuri

McLaren Racing ink new partnership with NEOM

McLaren Racing have announced a new partnership with NEOM, a planned-city project within the Kingdom of Saudi Arabia that is aimed at creating a city that would boast of bleeding-edge tech and sustainability. NEOM will join McLaren as the Title Partner of their Formula E and Extreme E teams from the 2022/23 season. The partnership...
Aditya Chaudhuri

Zhou Guanyu announced as HSBC China ambassador

Alfa Romeo’s driver Zhou Guanyu has been announced as HSBC Bank China’s latest brand ambassador. The partnership will see HSBC use Zhou’s profile to encourage the youth to pursue their goals and dreams. The partnership with Zhou also builds on HSBC’s goal in the region to support the development of a new sporting generation. HSBC,...
Aditya Chaudhuri
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