F1 Sponsors

Bacardi-owned tequila brand PATRÓN Tequila has signed a partnership deal with Formula One. The agreement will see PATRÓN Tequila become the Official Tequila of the F1 Paddock Club, the official exclusive VIP hospitality club for the Formula One races.  The agreement with PATRÓN Tequila is the first-ever tequila partnership for the F1 Paddock Club. As...

Scuderia Ferrari and Disney Pixar have teamed up ahead of the Monaco Grand Prix to celebrate the launch of Disney’s new movie, Lightyear. The partnership is built around teamwork and speed — something that both Ferrari and Disney share. Ferrari’s drivers Charles Leclerc and Carlos Sainz have also voiced cameos in the Italian and Spanish versions of the animated film. Charles Leclerc spoke about his experiences while working on the film, stating: “It was my first dubbing cameo. It was a completely different experience from what I have done in the past. The things I have in common with Buzz – well, I think the speed, we are both quite fast, we like to push the limits.

Singapore Airlines have announced an extension of their sponsorship agreement with Formula One's Singapore Grand Prix. The new three year deal sees Singapore Airlines continue as the title sponsor of the race till 2024. Singapore Airlines had initially partnered with the Singapore Grand Prix in 2014 on a four year deal and it was extended for a further two years in 2018 and 2020. Lee Lik Hsin, SIA Executive Vice President Commercial, commented, "This year’s highly anticipated Formula One Singapore Grand Prix will be an important milestone for Singapore, marking the return of a major international sporting event to the city after a two-year disruption due to the pandemic. The race will be warmly welcomed by Singapore residents and visitors alike, and will enhance our reputation as a global city. 'SIA’s extension of its title sponsorship signals our continued support for both tourism and sports, complements the expansion of our global network, and will bolster Singapore’s recovery as a key international air hub.”

American Formula One team Haas have announced a new partnership with Nordic financial technology company Lunar. The Denmark-based company is a regulated and independent licensed bank that has more than 500,000 users across Denmark, Norway and Sweden and is known for providing its customers with complete control over their finances on a single platform. The agreement will put the Lunar branding on the Haas cars and their Danish driver Kevin Magnussen’s race suit.

Austrian Formula One team Red Bull Racing have announced a new multi-year partnership with Korean helmet manufacturer HJC Helmets, which will see the Korean firm join the team as their Official Supplier of Pit Crew Head Protection.A leader in head protection technology for over five decades, HJC will provide the team with its lightweight and...

Alfa Romeo have signed a new partnership with Italian sparkling wine brand Ferrari Trento. The Trentino-based winery joins as an Official Partner of the Swiss Formula One team.Founded in 1902 by Giulio Ferrari, the family-owned winery based in the Italian Alps will be providing Alfa Romeo with bottles of Trentodoc for their guests. Also Read...

BMC Switzerland joins as an Official Partner. Swiss bicycle and cycling products manufacturer BMC Switzerland has announced a multi-year partnership with Austrian Formula One team Red Bull Racing. The partnership grows on an already-existing partnership between BMC and Red Bull Advanced Technologies, which was signed in 2018.As an Official Partner of Red Bull Racing, BMC...

Formula One team Alfa Romeo have signed a partnership with Everdome, the world’s first hyper-realistic metaverse, that will see them work towards providing a digital home for the future of fan engagement and their fanbase.Additionally, Alfa Romeo will be gaining the most powerful metaverse experience through Everdome, which will allow the Swiss team’s fans a...

Italian interior design brand joins as an Official Partner. Hinwil-based Formula One team Alfa Romeo have announced a new partnership with Italian ceramic manufacturer Ceramica Cielo. Known for its distinctive, sophisticated and unique style, Ceramica Cielo has been one of the trend setters in the world of interior design.The partnership will allow the Italian brand...

Akkodis unveiled as Official Team Partner. Reigning Formula One champions Mercedes have secured a partnership with Akkodis, the new global technology powerhouse formed by AKKA & Modis. Joining as an Official Team Partner, Akkodis will provide the team with access to their technology and digital engineering talents. The deal will also see Akkodis and Mercedes...