Paris Saint-Germain FC (PSG) have announced a two-year renewal of their partnership with electronic and appliances firm Hisense. The partnership, which started in August 2020, will now continue on till...
Mumbai City FC have announced a partnership renewal of their deal with pain relief products brand Zixa Strong, which will, therefore, continue on as the Official Pain Relief Partner of...
Jamshedpur Football Club have signed a new partnership agreement with glucose-based ready-to-serve beverage brand Tata Gluco+, which will thus join as the club's Official Energizing Partner for the 2023/24 Indian...
Lindahls, a high-protein dairy brand from Lactalis-Nestlé, has announced a new partnership with the senior women's team of Chelsea Football Club. Apart from highlighting the Lindahls products range, the deal...
ARC – Athlete Recovery has been roped in as the Official Recovery Partner by Bengaluru Football Club on a two-year deal. The brand, founded by former Karnataka cricketer David Mathias,...
The University of Bedfordshire has been announced as the Official Education Partner of Luton Town Football Club following a partnership extension. The extension agreement will see the University and the...
Chennaiyin FC have announced NueGo, India’s first intercity electric coach service, as their Associate Sponsor for the 2023/24 Indian football season. The partnership will see NueGo’s electric buses providing the...
Chelsea Football Club have announced a new partnership with Infinite Athlete, which thus becomes the London-based English professional football club's Principal Partner for the 2023/24 season. The partnership will put...
Chennaiyin Football Club have roped in international sports news portal Melbat as their principal sponsor until the end of April 2024. As part of the partnership, Melbat's logo will be...
Fulham Football Club have roped in British beverage brand Britvic as their Official Soft Drink and Tonic Supplier following a three-year partnership agreement. The deal with the London-based English professional...
Odisha Football Club have announced a new partnership with UK-based goalkeeping gloves manufacturer TUTO, which will thereby join the Bhubaneswar-based Indian professional football club as a Technical Partner As per...
Adidas and Arsenal Football Club have paired up again with British designer Stella McCartney to create the club's women's team's first-ever bespoke away kit and travel range. The limited-edition collection,...
British watch brand Christopher Ward has expanded its partnership with Everton Football Club, becoming their senior women's team's back-of-matchday-shirt sponsor. Christopher Ward has been the Official Global Timing Partner of...
Two-time Indian Super League (ISL) champions Chennaiyin FC have renewed their long-standing association with Indian life insurance company ACKO as their associate sponsor for the 2023/24 season. Founded in 2016,...
Las Vegas-based entertainment and betting company BetMGM has signed a multi-year partnership deal with Newcastle United Football Club (NUFC), becoming their official online sports betting partner in the process. New...
German poultry firm Wiesenhof has been announced as the final national partner of 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 or the 2024 Euros, after...
Bengaluru Football Club have announced a new partnership agreement with lighting, electrical and solar company Sun King. The partnership, set to run until July 2024, will see Sun King serve...
CRM and automation software solutions provider Cliky has been announced as the Official Software Partner of Mumbai City FC on a one-season deal. The partnership will see the Cliky logo...
FC Internazionale Milano, known commonly as Inter Milan, have roped in BPER Banca as their Official Banking Partner on a three-year deal. The partnership will see BPER Banca gain branding...
Energy firm Enel has been announced as the Official Energy Partner of AS Roma following a new partnership agreement. The deal will see Enel help the Italian professional football club...
Odisha Football Club have announced a partnership extension with the Rungta Group of Industries, which will continue on as the club's Principal Partner for an additional year. Odisha FC and...
SNM Group, which started as a mining firm in the 1980s and is now a multifaceted economic conglomerate today, has been roped in as the Principal Sponsor of Odisha Football...
Italian clothing and shoes for labour firm U-Power has been announced as the Official Back Jersey Partner of FC Internazionale Milano (commonly referred to as "Inter Milan") after signing a...
Indian electric two-wheeler brand KiCK-EV has been roped in as the Official EV Partner of Mumbai City FC. The partnership will see KiCK-EV support the Indian professional football club's sustainability...
NorthEast United FC (NEUFC) have roped in Assam's Dispur Polyclinic and Hospitals as their Official Medical Partner for 2023/24 Indian Super League (ISL) season. The deal will see Dispur Polyclinic...
Liverpool Football Club (LFC) have signed a multi-year partnership deal with the American logistics and supply chain management company UPS. The American firm thus becomes the English professional football club’s...
Liverpool FC star Mohamed Salah reunited with ex-Red Dejan Lovren in a hilarious new advert for Pepsi, with netizens reacting warmly to the advert on the social media platform X...
Arsenal Football Club have announced a new partnership with Dubai-based luxury real estate developer Sobha Realty, which comes on board as the London-based English professional football club's Official Global Real...
English professional football club Aston Villa FC (AVFC) have roped in foreign exchange firm Corpay as their Official Commercial Foreign Exchange Partner. Chris Heck, President of Business Operations at Aston...
UEFA has roped in German brewery Bitburger as an Official National Partner for the upcoming UEFA Euro 2024, which will be hosted by Germany. Bitburger will also serve as the...
Read all the latest news on Page 25.
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