Bangalore-based Indian multinational edtech company BYJU’S has been announced as an Official Sponsor of the 2022 FIFA World Cup which is scheduled to be held later this year in Qatar. ...
Adidas has teamed up with fashion designer Stella McCartney to launch an exclusive Arsenal women's team collection. The collaboration is the first-ever joint venture between McCartney and a women's football team. The collection is created around celebrating the Arsenal women's team both on and off the pitch. The 10-piece range will also have full-zip hoodies. Along with the women's collection, McCartney will also design a gender-neutral pre-match jersey that will be worn by both the women's and the men's team of Arsenal FC. The women's collection will be first worn on March 26 during the North London Derby when Arsenal face Tottenham Hotspur, while the men's team will sport their pre-match jersey on April 4 when they travel to Crystal Palace.
Premier League champions Manchester City have announced a collaboration with North American esports organisation FaZe Clan. The partnership will see Man City team up with FaZe Clan to host a...
EPOS joins as Official Audio Partner. Paris Saint-Germain Esports have unveiled audio equipment brand EPOS as their new Official Audio Partner. The new partnership will see EPOS serve as the...
Parions Sport joins as the club’s Principal Betting Partner. Ligue 1 side Paris Saint-Germain have announced Parions Sport as their Principal Betting Partner for the 2022/23 Ligue 1 season. The...
Puma becomes the Official Technical Partner of the Italian topflight. Serie A has signed a long-term partnership with German sports company Puma, which will see it become the league’s Official...
Avery Dennison to continue on as a Premier League partner until 2024/25. The Premier League has extended its partnership with materials and manufacturing firm Avery Dennison, with the new deal...
Fast unveiled as the club’s Official One-Click Payment Partner. Premier League club Tottenham Hotspur have announced US-based technology company Fast as their Official One-Click Payment Partner. The partnership will...
After winning the FA Cup and the FA Community Shield, the Gunners couldn’t have possibility anticipated their 2020-21 season to go as badly as it eventually did. No trophy, sub-par...
Sean Dyche’s Burnley side might come across monotonous by the virtue of their playing style, but there’s no denying that his methods are efficient and brings stability, which is particularly...
The Italian coffee brand expands partnership to cover Arsenal’s women’s team. Italian coffee brand Lavazza has extended and further grown its partnership with Arsenal FC, which will now see...
Global pizza chain to serve signature dishes at Turf Moor. Premier League side Burnley FC have announced a new partnership with leading global pizza chain, Papa John’s Pizza. The...
What was previously supposed to be a calm summer under the perennially composed Carlo Ancelotti has ended up being quite an emotional rollercoaster for Everton Football Club. Not only did...
Club owner Roman Abramovich’s rapid ‘fire’ method bore fruit once again as the sacking of Frank Lampard – club legend – last season to bring in Thomas Tuchel saw the...
The European champions announce multi-year extension. Premier League heavyweights and defending European champions Chelsea have renewed their partnership with Swiss luxury watchmaker Hublot, which will see the Swiss brand...
Nike to continue as the NWSL’s kit sponsors till 2030. The National Women's Soccer League has extended its partnership with sportswear giant Nike, which will see the latter continue...
Partnership to get underway from 2022. Premier League side Wolverhampton Wanderers have teamed up with Illinois 5 Star Club Chicago City SC on an international partnership, which will see...
Partnership to focus on fan engagement across the UK and Castrol's key markets. The Premier League has signed a new partnership with industrial and automotive lubricants company Castrol, which...
Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Internazionale Milano (Inter Milan or simply Inter) and enjoy a strong branding presence...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club FC Barcelona (men’s team) and enjoy a strong branding presence across their physical and...
Gaming giant signs with the ISL club as an Official Partner. Mumbai City FC have announced global gaming giant EA Sports as one of their Official Partners until the...
Following are the companies and organisations that serve as sponsors and brand partners to the Russian Premier League club Zenit Saint Petersburg and enjoy a strong branding presence across their...
Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Atalanta Bergamasca Calcio and enjoy a strong branding presence across their physical and...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Atlético de Madrid and enjoy a strong branding presence across their physical and digital...
Following are the companies and organisations that serve as sponsors and brand partners to the Ukrainian Premier League club Dynamo Kyiv and enjoy a strong branding presence across their physical...
Telecommunications firm nets second LaLiga partnership. Spanish football club Real Sociedad have signed a deal with telecommunications operator Finetwork, which will see the latter join the club as their...
Binance joins as the club's new shirt sponsor. Serie A side SS Lazio have announced blockchain ecosystem and cryptocurrency infrastructure provider Binance as their main jersey sponsor. The Seychelles-based...
TV show gets major licensing deal. Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use...
Club will provide trading cards through Fanzone app. Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into...
learncrypto.com joins as Official Training Kit Partner. Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the...
Read all the latest news on Page 24.
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