Football Sponsorships News Page 23

Latest News

Crystal Palace announce Macron as their new Technical Kit Partner

Crystal Palace announce Macron as their new Technical Kit Partner

Premier League side Crystal Palace have announced Italian sports apparel company Macron as their new technical kit partner. Macron previously had a deal with the South London club from 2014...

PSG announces a content delivery partnership with OneFootball

PSG announce content delivery partnership with OneFootball

Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club's official website to the football media company's platforms. The deal will see PSG deliver original...

Son Heung-Min announced as Burberry ambassador

Son Heung-Min announced as Burberry ambassador

South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry. Burberry launched its pre-Autumn/Winter 2022 collection with Son...

Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain.

PSG agree multi-year licensing agreement with Topps

Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain. The Fanatics-owned company will now be the producer of all PSG...

Paul Pogba teams up with Wahed Inc

Paul Pogba teams up with Wahed Inc

French football star Paul Pogba has teamed up with global Islamic fintech firm Wahed Inc, joining the firm as an investor and a brand ambassador. Through his partnership, Pogba hopes...

SL Benfica become first Portuguese club to partner with Socios.com

SL Benfica become first Portuguese club to partner with Socios.com

Portuguese club SL Benfica have announced a partnership with crypto-based fan engagement platform Socios.com.  Socios.com uses blockchain technology and ??has partnered with more than 150 sports organisations across Europe, South...

AC Milan Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Associazione Calcio Milan (AC Milan or simply Milan) and enjoy a strong branding...

Liverpool Sponsors 2021-22

Liverpool Sponsors 2021-22

Following are the companies and organisations that are enjoying a strong branding presence across Liverpool’s physical and digital assets. Also ReadLiverpool Sponsors 2020-21Liverpool Sponsors 2022-23Liverpool Sponsors 2023-2024 OFFICIAL MAIN PARTNER...

Mamata Banerjee announces Emami group as the new sponsor of East Bengal football club

Mamata Banerjee announces Emami Group as new East Bengal sponsor

West Bengal chief minister Mamata Banerjee has announced that Emami Group has signed a sponsorship deal with East Bengal Football Club. East Bengal's disastrous run in the Indian Super League...

ber Eats, has signed a sponsorship deal with the French Football Federation (FFF)

French Football Federation partners with Uber Eats

The France Football Federation (FFF) has announced a three-year partnership with food delivery platform Uber Eats. Uber Eats has already been supporting French football via its title sponsorship of the...

The Serie A Italian football club, Bologna FC, have signed a multi-year agreement with Cazoo

Bologna become first Italian club to sign sponsorship deal with Cazoo

Italian football club Bologna FC have announced a shirt sponsorship deal with British online car retailer Cazoo. The deal, set to commence from the 2022-23 season, is part of Cazoo's...

Premier Sports gets UEFA matches broadcast rights

Multinational payTV service Premier Sports has bagged the rights for all UEFA national team competitions from 2022 to 2024 in the United Kingdom, Northern Ireland, Scotland, Wales and the Republic...

Bundesliga inks deals with OneFootball, Sorare and Topps.

Bundesliga signs triple NFT partnership

The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.

Liverpool partner with Extreme Networks

Liverpool partner with Extreme Networks

Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...

Serie A WSC Sports

Serie A inks WSC Sports deal

Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...

Nike terminates Spartak Moscow partnership

Nike terminates Spartak Moscow partnership

Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.

TikTok joins Women's Euro 2022 sponsorship portfolio

UEFA announces TikTok partnership

Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women's Football Championship. The partnership...

FIFA ends long-term partnership with EA Sports

FIFA ends long-term partnership with EA Sports

FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...

Mukuru announces multiple new sponsorships deals

Mukuru announces multiple new sponsorships deals

Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...

Manchester City Sponsors 2021-22

While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League...

PSG Sponsors

Paris Saint-Germain FC Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and...

Real Madrid Sponsors 2021-22

Real Madrid Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Real Madrid and enjoy a strong branding presence across their physical and digital assets....

Villarreal CF Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their...

Chelsea Sponsors 2022-23

Chelsea Sponsors 2022-23

This article contains information regarding the organisations enjoying a strong branding presence across Chelsea Football Club’s (CFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....

AC Milan net Konami deal

AC Milan net Konami deal

Konami joins as the Rossoneri’s Official Training Wear Partner. Serie A league leaders AC Milan have roped in game developer Konami Digital Entertainment as their first-ever Official Training Wear Partner....

UEFA scores Topps partnership

UEFA scores Topps partnership

Topps joins as an official partner for the 2024 Men’s Euros. UEFA has announced trading card company Topps as the Official Licensing Partner for the 2024 European Championship which is...

AS Monaco Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club AS Monaco (Association Sportive de Monaco Football Club) and enjoy a strong branding...

Parimatch ends Team Spirit partnership

Parimatch ends Team Spirit partnership

International better and gaming company Parimatch has announced the termination of its partnership with Russian esports organisation Team Spirit amid Russia’s ongoing invasion of Ukraine. The partnership, which started in 2019, has been a considerable success, with Team Spirit having won DotA 2 tournament The International 2021 that saw them win the prize of more than US$18 million whilst having Parimatch serve as their Title Sponsor. Parimatch Tech also provides technology solutions to various operators in Russia, which as a result of the decision will now end. Parimatch and Team Spirit most recently had renewed their partnership in January 2022, and a recently released report noted that there had been more than 4 million bets placed on Team Spirit through Parimatch’s platform. Team Spirit, meanwhile, had relocated their headquarters to Belgrade following Russia’s invasion into Ukraine and have since then started moving all of their employees and teams to Belgrade as well.

Socios.com announce Messi partnership

Socios.com announce Messi partnership

Messi unveiled as a Global Brand Ambassador for the crypto-based fan engagement platform. Fan engagement platform Socios.com has announced Lionel Messi as its first-ever Global Brand Ambassador following a three-year...

West Ham announce Acronis partnership

West Ham announce Acronis partnership

Acronis unveiled as the Hammers’ Official Cyber Protection Partner. Premier League side West Ham United have announced global leader in cyber protection, Acronis, as their Official Cyber Protection Partner.With dual...

The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.

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