Lionel Messi partners with Royal Caribbean
Football legend Lionel Messi has been unveiled as the "icon" of the "Icon of the Seas" cruise ship of Royal Caribbean International. The "Icon of the Seas" is set to...
Football Sponsorships News Page 22
Latest News
Manchester City FC announce multi-year Kellogg’s partnership
Manchester City FC have announced a multi-year partnership agreement with Kellogg's, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams. The partnership will see...
Asian Football Confederation (AFC) partners with Qatar Airways
The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of "transforming fan experiences at Asian football events". The multi-year partnership, set...
Mumbai City FC sign merchandising agreement with FanCode
Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season. The partnership will see FanCode...
FIFA extends Panini deal till 2030
FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...
FC Barcelona and Estrella Damm extend partnership
FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer. The...
New Zealand Football and PUMA sign new deal
New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...
Cristiano Ronaldo invests in UFL
Upcoming free-to-play football video game UFL has found a new investor in Cristiano Ronaldo. The former Manchester United man has come on board as part of a group of investors...
Liverpool FC get new partner in Orion Innovation
Liverpool Football Club (LFC) have roped in IT services and consulting firm Orion Innovation as their Official Digital Transformation Partner following a multi-year partnership agreement with the Edison, New Jersey-based...
Puma to terminate sponsorship of Israel national football team
Puma is set to end its sponsorship of the Israel national football team in a decision made a year ago and not connected to the calls for consumer boycotts following...
Zlatan Ibrahimovi? back at AC Milan in a new role
Former professional footballer Zlatan Ibrahimovi? has been roped in as an Operating Partner at sports investment fund RedBird Capital, which will see him once again link up with his former...
Mohun Bagan SG Sponsors 2023/24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mohun Bagan Super Giant as their...
Lionel Messi and Michelob Ultra team up for Copa América 2024
Lionel Messi has been announced as the latest brand ambassador of Michelob Ultra, the light beer brand of Anheuser-Busch InBev that was recently announced as the Official Global Beer Sponsor...
Manchester United FC extend MLILY deal
Manchester United Football Club (MUFC) have announced a partnership extension with mattress and pillow manufacturer MLILY. The partnership, which started in 2016, will now see MLILY and Man United work...
Newcastle United FC get new partner in Fenwick
Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see...
Liverpool FC extend Carlsberg partnership
Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the...
Wolverhampton Wanderers FC Sponsors 2023–24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Wolverhampton Wanderers Football Club (commonly...
AFC Bournemouth Sponsors 2023–24
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of AFC Bournemouth (AFCB) as their...
Luton Town FC continue Switchshop partnership
Luton Town Football Club (LTFC) have renewed their partnership with local IT firm Switchshop. Switchshop and Luton Town FC have collaborated on various community projects since first partnering up in...
Wolverhampton Wanderers FC extend Tipton & Coseley partnership
Wolverhampton Wanderers Football Club, colloquially referred to as "Wolves", have extended their association with British building society Tipton & Coseley, taking the partnership into its 13th season. The extension of...
AFC Bournemouth extend Heineken deal
AFC Bournemouth have announced a two-year extension of their long-standing partnership with Heineken UK, which will thus continue on as the Official Beer and Cider Supplier of the Cherries. Heineken...
Aston Villa FC partner with Real Unión Club
Aston Villa Football Club (AVFC) have announced a new partnership with Real Unión Club, a Spanish professional football club based in Irun currently playing in the Primera Federación, the third...
Bengaluru FC partner with Proem Sports
Bengaluru Football Club have inked a partnership agreement with local sports tech firm Proem Sports. The partnership is aimed at improving fan engagement activities at Bengaluru FC's home ground, Sree...
Newcastle United FC rope in InPost as official partner
Newcastle United Football Club (NUFC) have announced a multi-year collaboration partnership with Polish logistics company InPost, on-boarding it as their Official Parcel Collection and Delivery Service Partner. As part of...
Raheem Sterling joins hands with Clarks
English professional footballer Raheem Sterling has partnered with British shoe manufacturer Clarks to release a new Wallabee boot called the "SIXTEEN NINETY TWO". The branded boot has "Est 1692" printed...
Liverpool FC stars join Adidas
Liverpool FC's Spanish player Stefan Baj?eti? has become the latest addition to the Adidas family. Baj?eti? was revealed as an Adidas athlete after the brand dropped a video announcement on...
Arsenal FC reveal ZC Rubber partnership
Chinese tyre manufacturer ZC Rubber has been announced as the Official Global Tyre Partner of Arsenal Football Club. The global partnership agreement will see the Chinese company enjoy branding presence...
Division 1 Femínine Team Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to the teams competing in the Division 1 Femínine (D1F, also known as "D1 Arkema") — the...
Google Pixel Frauen-Bundesliga Team Sponsors 2023/24
This article contains information about the official sponsors and partners of the clubs whose women's teams are playing in the 2023/24 season of the Google Pixel Frauen-Bundesliga, the top tier...
National Women’s Soccer League 2023 Sponsors
This article contains information about the organisations serving as the official sponsors and partners to the National Women’s Soccer League (NWSL), the premier women’s club football competition in the US,...
The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.
Read all the latest news on Page 22.
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