BKT renews LaLiga partnership
Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...
Football Sponsorships News Page 39
Latest News
CONMEBOL inks OneFootball partnership
The South American Football Confederation (CONMEBOL) has announced a streaming partnership with football media platform OneFootball, which will let viewers get access to the sport in Brazil and Latin America....
Nike terminates Spartak Moscow partnership
Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.
Arsenal announce Unagi partnership
Premier League club Arsenal have announced a long-term partnership with Unagi, which will see the Gunners join Unagi's upcoming fantasy football game, Ultimate Champions. Ultimate Champions will be a free-to-play...
UEFA announces TikTok partnership
Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women's Football Championship. The partnership...
Chelsea announce WhaleFin partnership
WhaleFin becomes the Official Sleeve Partner of the club. European and world champions Chelsea Football Club have signed a new partnership with global leader of digital asset products and infrastructure,...
FIFA ends long-term partnership with EA Sports
FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...
Luka Modri? partners with SofaScore
Croatian sports data firm SofaScore has announced Luka Modri? as its brand ambassador. By bringing Modri? onboard, SofaScore hopes to boost its profile and reach out to wider audiences ahead...
AC Milan and OPPO Italia renew partnership
Serie A giants AC Milan have renewed their partnership with OPPO Italia that will see the mobile brand continue to serve as the Official Mobile Partner of the AC Milan...
Liverpool announce Interwetten partnership
Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...
Argentine Football Association expands Binance deal
The Argentine Football Association (AFA) has expanded its partnership with blockchain and cryptocurrency platform Binance, which will see the latter serve as the Main Global Sponsor of the Argentina national...
CR7 to be launched on Myntra
Cristiano Ronaldo’s signature brand CR7 will be launched on Indian e-commerce portal Myntra, following a partnership announcement between the two parties. The partnership will see Myntra offer more than 16...
Channel 4 announces English football deal
British free-to-air TV network Channel 4 has secured the rights to broadcast all of England’s national team games for the next two years. The newly-announced partnership sees Channel 4 replace...
Mukuru announces multiple new sponsorships deals
Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...
Atlético Madrid rope in WhaleFin as shirt sponsor
The Spanish club have announced the cryptocurrency trading platform as shirt sponsor. LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The...
Manchester City Sponsors 2021-22
While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League...
FIFA scores The Look Company partnership
FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover...
Paris Saint-Germain FC Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and...
Real Madrid Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Real Madrid and enjoy a strong branding presence across their physical and digital assets....
J.League nets TikTok partnership
Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen...
Villarreal CF Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their...
FIFA nets Xero partnership
Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...
Chelsea Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Chelsea Football Club’s (CFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
AC Milan net Konami deal
Konami joins as the Rossoneri’s Official Training Wear Partner. Serie A league leaders AC Milan have roped in game developer Konami Digital Entertainment as their first-ever Official Training Wear Partner....
UEFA scores Topps partnership
Topps joins as an official partner for the 2024 Men’s Euros. UEFA has announced trading card company Topps as the Official Licensing Partner for the 2024 European Championship which is...
AS Monaco Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club AS Monaco (Association Sportive de Monaco Football Club) and enjoy a strong branding...
AS Monaco score Capital Block partnership
Ligue 1 club AS Monaco have signed a partnership with Capital Block, which will see the French side become the first club in the French league to partner with an NFT consulting agency. The partnership will see Capital Block serve as the Official NFT Agency of the club. Capital Block will be getting prominent branding visibility on multiple club channels. AS Monaco will also collaborate with Capital Block to create and launch their very own NFTs and create engaging fan experiences. Capital Block will also advise the club on which NFT platforms it should partner with.
Parimatch ends Team Spirit partnership
International better and gaming company Parimatch has announced the termination of its partnership with Russian esports organisation Team Spirit amid Russia’s ongoing invasion of Ukraine. The partnership, which started in 2019, has been a considerable success, with Team Spirit having won DotA 2 tournament The International 2021 that saw them win the prize of more than US$18 million whilst having Parimatch serve as their Title Sponsor. Parimatch Tech also provides technology solutions to various operators in Russia, which as a result of the decision will now end. Parimatch and Team Spirit most recently had renewed their partnership in January 2022, and a recently released report noted that there had been more than 4 million bets placed on Team Spirit through Parimatch’s platform. Team Spirit, meanwhile, had relocated their headquarters to Belgrade following Russia’s invasion into Ukraine and have since then started moving all of their employees and teams to Belgrade as well.
Socios.com announce Messi partnership
Messi unveiled as a Global Brand Ambassador for the crypto-based fan engagement platform. Fan engagement platform Socios.com has announced Lionel Messi as its first-ever Global Brand Ambassador following a three-year...
FIFA finalises QatarEnergy deal
QatarEnergy joins as an Official Partner. FIFA has announced liquified natural gas provider QatarEnergy as an Official Partner of the upcoming men’s World Cup that is set to be held...
The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.
Read all the latest news on Page 39.
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