Football News

10 Biggest Boot Deals in Men’s Football 

Due to football being one of the most lucrative sports in the world, footballers, as a result, are among some of the richest athletes in the world.  Apart from their gargantuan salaries, endorsement deals, and bonuses, these players also sign huge boot sponsorship deals, with some of the major brands like Nike, Adidas and Puma...
Rahul Saha

Leicester City bring back King Power as Principal Partner

Thai travel retail group King Power has signed a new partnership agreement with English professional football club Leicester City, which it also owns, returning as the team’s Official Principal Partner.  As per the deal, the King Power logo will return on the front of the Leicester City shirts from the upcoming season. King Power was...
Staff

South Africa national football team sponsors 2023 

This article contains information regarding the organisations enjoying a strong branding presence across the South Africa men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the South African Football Federation.  Name of the football federation: South African Football Association (SAFA) Also Read: FIFA Women’s World Cup 2023 Sponsors Official...
Rahul Saha

Barcelona inks new deal with PRIME

Logan Paul and KSI’s brand partners with Barcelona. LaLiga heavyweights, Barcelona have roped in isotonic beverages brand PRIME as their Official Hydration Partner. The partnership kicks off from July 1, 2023 and will last for the next three-years. The brand, which was founded by actor and influencer Logan Paul and rapper and YouTuber KSI, will...
Staff

Nottingham Forest announce new partnership with adidas

adidas joins as Official Kit Partner. Nottingham Forest has inked a new multi-year partnership with adidas, who will join as the team’s Official Kit Partner for all the club teams, from July 1, 2023.  The deal will see adidas manufacture all of Nottingham Forest’s technical apparel and playing kit. The agreement will also see a...
Staff

Sunderland renews deal with Nike

Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike.  The partnership renewal will see the Nike logo present on the Sunderland club shirts till the summer of 2027. Nike will remain the club’s Kit and Training Wear Manufacturer. The partnership will also see Just Sport Group lead...
Staff

Rock and a third place: Manchester United men’s 2022–23 season review

Second-highest points tally in the league since Sir Alex Ferguson’s retirement a decade ago. End of the team’s worst trophy drought in three decades. Given how the season started, things could have gone very badly for Erik ten Hag in his first season as manager of the Manchester United senior men’s team. However, despite it...
Staff

Zambia national football team sponsors 2023

This article contains information regarding the organisations enjoying a strong branding presence across the Zambia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Football Association of Zambia. Name of the football federation: Football Association of Zambia (FAZ)   Also read: FIFA Women’s World Cup 2023 Sponsors Official Sponsors ...
Rahul Saha

Aston Villa partner with gambling firm BK8

English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor from the 2023-24 season onwards. The three-year deal will last till the end of the 2025-26 season and have the BK8 logo present on the...
Aditya Chaudhuri

PepsiCo extends UEFA partnership

PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo becomes the first UEFA Champions League (UCL) sponsor to renew its partnership for the next commercial cycle, which starts from the 2024/25 season and runs...
Staff
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