This article contains information regarding the organisations enjoying a strong branding presence across the Premier League’s physical and digital assets as its sponsors for the 2022-23 season. Also ReadPremier League...
With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma...
Serie A giants Juventus have announced a new sponsorship deal with Asian real-money online gaming brand Khelraja. In accordance with the agreement, the platform will provide tailored user experience and interaction...
Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not...
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
In the current footballing spectrum, wingers are without a doubt the most exciting players to watch on the ball – whether they operate on the left or the right wing....
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
Women football’s superstar and two-time Ballon d'Or winner Alexia Putellas has been roped in by the Spanish clothing design and manufacturing company, Mango. To develop social welfare projects to promote education for children and create a positive impact on society, Mango has forged ties with the Spanish footballer, named her their newest brand ambassador. Commenting on their association with the Barcelona Femení captain, Toni Ruiz, CEO of Mango, said: “Alexia is exemplary and has broken the mold on and off the field: a role model for younger generations for having managed to give visibility to women's sports and for promoting equal opportunities for men and women.” “She stands out for her leadership skills and teamwork, two values that are very relevant to our company. We are very proud to have Alexia as part of our team so that together we can contribute to driving positive change,” he concluded. Mango, itself, is no stranger to collaborations with football stars. In 2014, Mango named the legendary French ex-footballer Zinedine Zidane as its brand ambassador for its men's division. Similarly, in March last year, the brand appointed Frenchman Antoine Griezmann to star in the campaign for its Spring/Summer 2022 collection.
Italian football has witnessed a fair amount of ups and downs over the last few decades. It went from being the most-followed football league in the 1990s and a hallmark...
English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”
Viacom18 is all set to take over the media rights of the Indian Super League (ISL) from the 2024/25 season. Viacom18 will replace Star Sports Network, which currently holds the...
Coming from a family with a rich sporting background, Jirí Lehecka is a promising 21-year-old Czech tennis player. His grandmother was a national-level tennis player, while both his father and...
This article contains information regarding the organisations enjoying a strong branding presence across Liverpool Football Club’s (LFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
This article contains information regarding the organisations enjoying a strong branding presence across Brentford Football Club’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also...
Cristiano Ronaldo’s move to Al Nassr has rightly been met with contrasting views about the player, his past comments regarding himself, and where he goes from here. But amidst the...
The role of a central midfielder in the women’s game has evolved quite a lot over the last decade. While their functions and duties can be highly dependent on how...
The All India Football Federation (AIFF) has unveiled its vision for Indian football moving ahead. Dubbed as "Vision 2047", the roadmap states the different goals the AIFF hopes to achieve...
Despite the pay gap and the relative lack of mass following compared to the men’s game, over the last decade or so, women’s football has been rapidly moving on an...
English professional football club Manchester United have announced a multi-year international relationship with Doo Group, an online trading platform. Through the partnership, the financial services company and its sub-brands, Doo...
Tottenham Hotspur and Hong Kong-based life insurance company AIA Group have enjoyed a long, fruitful partnership. The two first signed a deal back in 2013 which saw AIA become the principal sponsor for the club’s cup matches, with its logo appearing on the front of Spurs’ matchday kits for their cup games. In 2014, the two expanded their partnership in a new five-year deal that saw AIA became the club’s principal sponsor for their kits for all competitions. This deal was later extended in 2017 to run until 2022, and in July 2019, the two refurbished their partnership with an eight-year, £40m-a-year extension. AIA’s visibility across Spurs’ channels have made the insurance company a household presence across the footballing scene. Officially, AIA is Spurs’ Global Principal Partner.
This article contains information regarding the organisations enjoying a strong branding presence across West Ham United’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
Brazilian great passes away following cancer battle After a prolonged fight with cancer, Brazilian footballing legend Pelé has passed away at the age of 82. The hospital stated that Pelé...
Just like their male counterparts, the role of a female right-back has evolved and grown over the last half a decade, with them having become an integral part of their...
This article contains information regarding the organisations enjoying a strong branding presence across Crystal Palace’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read...
This article contains information regarding the organisations enjoying a strong branding presence across AFC Bournemouth’s physical and digital assets as their sponsors and partners for the 2022-23 Premier League season....
Spurs have had a decent start to the season and currently sit in fourth place. Although the team have not been the most eye-catching football, they have managed to eke...
This article contains information regarding the organisations enjoying a strong branding presence across Southampton’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read -...
This article contains information regarding the organisations enjoying a strong branding presence across Brighton & Hove Albion’s physical and digital assets as their sponsors for the 2022-23 Premier League season....
The role of a left-back in women’s football has become increasingly versatile, with many players in this list equally adept at terrorising the opposition defence from both left-back and left-winger...
This article contains information regarding the organisations enjoying a strong branding presence across Manchester United’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also readManchester...
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