Burnley Football Club have announced a multi-year partnership agreement with British apparel brand Castore, which will thus become the club's Official Technical Partner from the 2024/25 season onwards. Castore will...
This article contains information regarding the organisations enjoying a strong branding presence across the Ecuador men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The 2023 summer transfer window was a monumental moment for the Premier League. In total, the topflight clubs spent over £2 billion on new signings, smashing the previous all-time highest...
It was another magical night of Champions League football as the “Kings of Europe”, Real Madrid CF, came from behind in stoppage time to make it to their 18th UEFA...
This article contains information regarding the organisations enjoying a strong branding presence across the Chile men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Bolivia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The second leg of the Borussia Dortmund v Paris Saint-Germain semi-final tie of the 2023/24 UEFA Champions League provided us with a thrilling second leg at the Parc des Princes,...
Major League Soccer's (MLS) Inter Miami CF have announced a multi-year partnership agreement with global payment tech giant Visa. As per the deal, Visa will become the club's first-ever Official...
With 16 countries qualifying for the main draw, ten from CONMEBOL and six from CONCACAF, there is huge anticipation and excitement in the lead up to the 2024 Copa América...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Southampton Football Club as their...
Former English professional footballer Micah Richards has been roped in as an Official Brand Ambassador by Innovative Eyewear. The deal covers the following Innovative Eyewear brands: Lucyd, Nautica, Eddie Bauer,...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Leicester City Football Club as...
This article contains information regarding the organisations enjoying a strong branding presence across Ipswich Town Football Club’s (ITFC) physical and digital assets as their sponsors for the 2023/24 season. Principal...
Premier League-bound Ipswich Town FC (ITFC) have announced a partnership extension agreement with the Mediterranean Shipping Company (MSC), which will continue on as the Primary Partner of the club for...
Major League Soccer (MLS) has announced a multi-year deal with tyre and wheels retailer Discount Tire, which thus becomes the Official Tire Retailer of MLS, the MLS All-Star Game presented...
Anand Milk Union Limited (Amul) is an Indian state government-owned dairy-based cooperative society officially named the Gujarat Milk Marketing Federation and falls under the ownership of Gujarat Cooperative Milk Marketing...
Inter Miami CF and their star forward Lionel Messi have announced a multi-year partnership agreement with American retail company Lowe's.
This article contains information regarding the organisations enjoying a strong branding presence across the Paraguay men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Following two chaotic nights of Champions League semi-final action in Germany, we are still no closer to finding the finalists for this season’s finale at Wembley Stadium. European behemoths Bayern...
We are gearing up for an enthralling Indian Super League (ISL) final for the 2023/24 season between Mohun Bagan SG and Mumbai City FC. One might feel that there is...
This article contains information regarding the organisations enjoying a strong branding presence across the Venezuela men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The first leg of the second UEFA Champions League 2023/24 semi-final between Borussia Dortmund and Paris Saint-Germain was rather interesting. Although this game ended 1-0 in favour of the Bundesliga...
FC Bayern Munich have extended their long-standing partnership agreement with global commercial vehicle manufacturer MAN Truck & Bus for an additional three years. The deal, now running until 2027, will...
BetMGM, the exclusive sports betting division of MGM both online and in MGM casinos, is set to take over as the Official Training Wear Partner of Tottenham Hotspur FC starting...
Real Madrid vs Bayern Munich was dubbed the contest to watch among the two semi-final fixtures from this year’s UEFA Champions League. This tie certainly did not fail to deliver...
Manchester City star Erling Haaland has teamed up with mobile game Clash of Clans and will thus be available in-game as a playable character. The Norwegian striker will become the...
Global insurance firm AXA and Liverpool Football Club have announced a five-year extension agreement of their partnership.
All eyes will turn to Germany this summer as Europe’s finest footballing nations go head-to-head in a bid to determine the continent's best in this summer's UEFA Euro 2024. With...
Real Madrid CF have roped in financial services and technology innovator Ouro as an Exclusive Sponsor of their men's and women's first teams following a new strategic partnership agreement. As...
FIFA has roped in Saudi Arabian oil giant Aramco as a Major Worldwide Partner following a four-year global partnership agreement.
Read all the latest news on Page 55.
