This article contains information regarding the organisations enjoying a strong branding presence across Jamaica's men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the...
Coca-Cola has signed a new long-term deal with the US Soccer Federation (commonly known as "US Soccer") with the goal of providing support to the growth of the game at...
This article contains information regarding the organisations enjoying a strong branding presence across the China men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Haiti men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
English professional football club Brentford have announced a partnership extension with online pension provider PensionBee, which will continue on as an Official Partner of the club for the next two...
English professional football club Chelsea (CFC) have announced a new multi-year partnership with Oman Air, which joins the London club as their Official Airline Partner. The national carrier of the...
FIFA has announced a new partnership with Yadea, the world’s leading producer of two-wheeled vehicles such as electric-powered motorcycles, bicycles and scooters. Yadea has joined the FIFA portfolio as an...
Trading and investing platform eToro has been announced as the Official Trading Partner of the West Ham United men's and women's teams, following a partnership agreement with the London-based English...
English professional football club Chelsea have announced a new deal with Hilton, which will see the global leader in hospitality serve as the club's Official Global Hotel Partner. The partnership...
English professional football club Nottingham Forest have renewed their partnership with electrical utility services company E.ON, which will see the firm continue on as the club's Official Sustainability Partner and...
English professional football club Manchester City have announced Asahi Super Dry 0,0% as their Official Training Kit Partner. The partnership will put the Asahi Super Dry logo on all of...
Due to football being one of the most lucrative sports in the world, footballers, as a result, are among some of the richest athletes in the world. Apart from their...
Thai travel retail group King Power has signed a new partnership agreement with English professional football club Leicester City, which it also owns, returning as the team's Official Principal Partner. ...
This article contains information regarding the organisations enjoying a strong branding presence across the South Africa men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
Logan Paul and KSI's brand partners with Barcelona. LaLiga heavyweights, Barcelona have roped in isotonic beverages brand PRIME as their Official Hydration Partner. The partnership kicks off from July 1,...
Arsenal have announced that they are extending their partnership with Cadbury, who will be continuing on as the team's Official Snacking Partner. The partnership which started in August 2020, will...
adidas joins as Official Kit Partner. Nottingham Forest has inked a new multi-year partnership with adidas, who will join as the team's Official Kit Partner for all the club teams,...
Australian pay-television service Optus has signed a new partnership with FIFA, joining as an Official Supporter of the upcoming FIFA Women's World Cup Australia & New Zealand 2023. The deal...
Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike. The partnership renewal will see the Nike logo present on the Sunderland club...
Arsenal partnered with Sportsbet.io in 2020 with a deal marking a massive milestone in sports sponsorship history. Partnering with one of the most popular football teams globally portrayed a rising...
Second-highest points tally in the league since Sir Alex Ferguson’s retirement a decade ago. End of the team’s worst trophy drought in three decades. Given how the season started, things...
This article contains information regarding the organisations enjoying a strong branding presence across the Zambia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor...
Major League Soccer (MLS) club Inter Miami have announced a partnership with mobile technology and e-commerce platform Everi as part of their mobile strategy to boost fan engagement. As part...
PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo...
This article contains information regarding the organisations enjoying a strong branding presence across the Republic of Ireland men’s and/or women’s national football teams’ physical and digital assets as sponsors and...
Former Ukrainian footballer Andriy Shevchenko stars in Gatorade's latest Team Talk campaign video. Shevchenko joins the Gatorade team as a "Confidence Coach". With recent data suggesting that teenagers suffer from...
Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later...
English professional football club Liverpool FC (LFC) and Mondel?z International's chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new...
Global esports organisation Gen.G and English professional football club Manchester City have announced a new partnership agreement. Through this collaboration, the interests of football and esports audiences will be combined,...
Read all the latest news on Page 62.
