Premier League club Tottenham Hotspur have announced a multi-year partnership with global beverage firm Coca-Cola. The multi-year agreement will see Coca-Cola's wide range of products, including Coca-Cola and Coca-Cola Zero...
Hummel said it had toned down the details on Denmark’s World Cup jerseys and also released a black kit. The new red kit is inspired by its Euro 92’ success when Denmark won its only major title but has its logo and details barely visible. An all-black design, which Hummel said signifies the “colour of mourning”, will be its third kit in Qatar. Denmark will wear kits at the World Cup that were designed by manufacturer Hummel as a protest against Qatar’s human rights record ahead of the tournament, the sportswear company said on Wednesday. The DBU said its two training kit sponsors would make way for messages critical of Qatar while it will also minimise the number of trips to the country to avoid commercial activities that promote the World Cup hosts’ events. “We’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons,” Hummel Sport said on Instagram.
Global fashion brand Tommy Hilfiger has reached an agreement with professional footballer Thiago Alcântara, player for the senior men's teams of Liverpool and Spain, naming him a brand ambassador for...
Jürgen Klopp, manager of Liverpool Football Club's senior men's team, has been named Brand Ambassador for Fischer, a German industrial corporation, in a deal commencing on January 1, 2023. Klopp...
Kicking off the FIFA World Cup fever, Adidas, an official partner of the FIFA World Cup 2022, has launched a scannable ad film QR to Qatar featuring its brand ambassador...
UEFA saw a Champions League sponsorship deal worth £428m over five seasons slip through its fingers at “the last moment”, according to Sport Business. This competition is without a major...
This article contains information regarding the organisations enjoying a strong branding presence across Leicester City’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read...
After losing the battle for the top spot in Group A, India will take on hosts Nepal in the semi-final of the 2022 SAFF Women’s Championship. Bangladesh will face Bhutan...
The 2022 SAFF Women’s Championship has provided a lot of entertainment and talking points to reporters, fans and everyone in between. In my opinion, this is just the way sports...
Europe has been struggling with an energy crisis for some time now. Some of the factors dictating the crisis are decisions made explicitly by the EU (ambitious initiatives to decarbonise...
This article contains information regarding the organisations enjoying a strong branding presence across Everton’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read -...
Video games developers Sega and Sports Interactive have announced their licensing partnership with UEFA, which will allow the 2022 edition of their flagship football manager simulation video game series, Football...
A convincing victory against Maldives has put India in the driver's seat to finish on top of the table. The winners of this game will face Bhutan in the Semi-final...
Europe’s top five leagues are blessed with some of the most prolific strikers in world football, but who are the top ten strikers on the planet right now? In this...
This article contains information regarding the organisations enjoying a strong branding presence across Arsenal’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also read: Arsenal...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Sociedad’s physical and digital assets as their sponsors and partners for the 2022-23 season....
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Betis’ physical and digital assets as their sponsors and partners for the 2022-23 season....
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Elche CF’s physical and digital assets as their sponsors and partners for the 2022-23 season....
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1 team Paris Saint-Germain’s (PSG) physical and digital assets for the 2022-23 season. MAJOR PARTNERS Nike...
Therabody, a global wellness technology brand, has announced an expansion with Premier League club Manchester United, becoming a Global Partner of the football club. The partnership will increase Manchester United's...
Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to...
The UEFA Champions League (UCL) live radio rights for the US, Canada and Chile have been acquired by audio streaming service Tuneln. With the new deal, Tuneln's premium subscribers will...
LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league's appeal among younger fans. Galaxy Racer (GXR) was founded...
Indian food brand Pintola has roped in Indian men's national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership. Chhetri will be the face...
Mumbai-based Indian sports tourism agency DreamSetGo has been announced by Manchester United as their Official Supporter Travel Supplier for India. The partnership will focus on increasing the team's fan involvement...
After the AIFF drama, India's senior women's national team will start their campaign against arch-rivals Pakistan in the SAFF Women’s Championship 2022 at the Dashrath Rangasala Stadium in Kathmandu, Nepal....
Two-time Indian Super League (ISL) champions Chennaiyin FC have announced men’s innerwear and athleisure brand GenX as their Associate Sponsor for the 2022-23 season. GenX, an affiliate of Lux Industries...
The NBA superstar, LeBron James and his favourite MLB team, the New York Yankees are heading to acquire minority stakes in Italian football club AC Milan. James-backed California bank, Main...
Real Madrid have signed an agreement with Zegna to become the club's Official Luxury Travelwear Partner, providing clothes for the men's and women's football and basketball squads as well as...
German football team, FC Bayern has agreed to a partnership with Libertex, an online trading platform for CFD and forex trading, that will last through 2025. The partnership includes marketing...
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