Chelsea Football Club have signed a long-term partnership agreement with Molson Coors Beverage Company, which comes on board as the West London club’s Official Beer Partner.
As per the agreement, starting the with 2025/26 season, the following brands of the Canadian-American beverage company will be present at Chelsea FC home grounds Stamford Bridge and Kingsmeadow: Carling, Coors, Madrí Excepcional, Madri 0.0%, Staropramen, Pravha, Aspall, Rekorderlig, Doom Bar, Sharp’s Atlantic, and SALT Alpacalypse.
Additionally, the two parties will work on several fan engagement activities and promotional content, with Molson Coors also set to support Chelsea’s sports bar and grill at Stamford Bridge, Frankie’s.
Chelsea and Molson Coors were also partners in the 1990s.
Oliver Boden, Partnership Sales Director for Chelsea Football Club, commented:
“We are delighted to welcome Molson Coors to our family of partners, they have such an authentic connection to football from so many years of supplying major sporting venues around the world. We know the team there will bring huge value to our matchday infrastructure, ensuring we offer the best experience possible to our supporters.“
Kev Fawell, UK Sales Director at Molson Coors, added:
“We can’t wait to kick off our role as the Official Beer Partner of Chelsea Football Club, bringing our popular brands to fans at Stamford Bridge and Kingsmeadow over the coming seasons. Carling is passionate about football, and we are excited about this opportunity to engage Chelsea fans in the UK and around the world. We will be investing significantly in infrastructure at the stadium to create industry leading memorable experiences for football fans. Over the course of the next year, we will be revealing our wider plans, which will see Carling and Coors rewarding loyal Blues fans from around the world, with unique promotions and live events.“
Leave a Reply