LaLiga North America and the UFC have announced a cross-promotional partnership to engage with fans across both the sports through social media collaborations, on-site coverage at events, digital content, athlete...
Who’s the best centre-back in the world? I’m sure you’ve got an idea. A top central defender is like gold dust in the modern footballing landscape. It’s a role that...
AH Allen, a steel services firm with headquarters in the UK, has agreed to continue serving as Odisha FC's Community Partner. As a result of the extension, AH Allen Steelstock...
Manchester City Women have signed a partnership agreement with The Fold, thereby becoming the first FA Women's Super League side to team up with a British womenswear company. The Fold...
Spanish sports organisation FC Barcelona and Korean car battery company Sebang Global have announced the renewal of their regional partnership that originally started in October 2019. The deal, which now...
Serie A club Inter Milan have announced a new partnership with Italian esports organisations Mkers. The partnership will help Inter Milan work towards developing their esports branch and, with the...
Argentine football legend Lionel Messi has been named the first worldwide brand ambassador by international logistics service company J&T Express. As part of his relationship with J&T Express, Messi will...
Indian jewellery brand Kalyan Jewellers has announced the launch of a football-themed jewellery collection named "Es Vida" to celebrate the ongoing men's FIFA World Cup. The campaign is headlined by...
The Problem Posting record revenues of over US$650 million in footballing history (for the Financial Year 2021-2022), Manchester City have gradually grown to dominate the Premier League over the last...
Multinational operator Kaizen Gaming's sportsbook brand Betano has been announced as the Official Betting Partner of the FIFA Qatar World Cup 2022 following a partnership agreement between Kaizen Gaming and...
“Welcome home,” wrote Manchester United across their social media channels as they announced the return of Cristiano Ronaldo. Less than 15 months later, they announced his departure with a perfunctory...
The midfield is the most important part of the pitch. This is where teams build up play and run the game from the engine room. Moreover, the dissipation of fixed...
The Saudi Arabian Football Federation (SAFF) has roped in German sportswear giant Adidas as its official kit supplier for the national football teams of Saudi Arabia, starting from 2023. The...
Electric two-wheeler brand Yadea has been roped in by FIFA as an Official Asia-Pacific FIFA World Cup 2022 Regional Supporter. The partnership will see Yadea gain in-stadium advertising along with...
To celebrate the career of one of the world’s greatest footballers, Lionel Messi, ahead of the FIFA World Cup Qatar 2022, Adidas has unveiled the latest chapter of its Impossible...
This article contains information regarding the organisations enjoying a strong branding presence across the Senegal men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
French luxury brand Louis Vuitton has brought together Lionel Messi and Cristiano Ronaldo for its latest advertisement campaign. The campaign, titled "Victory Is a State of Mind", is centred around...
While Italy’s failure to qualify for the men’s FIFA World Cup in two consecutive editions is certainly a blot in the country’s football history and is considered a massive national...
There isn’t a bigger football tournament than the FIFA World Cup. As the best international men’s football teams in the world gear up to fight it out in Qatar, fans...
PepsiCo has been announced as the Official Beverage Partner of the Qatar national football team and the Qatar national U23 team following a partnership agreement with the Qatar Football Association...
Premier league club Newcastle United have struck a sponsorship deal with American energy drink brand Monster Energy, the latter becoming the Official Energy Drink partner of the English football club...
Fiverr, an online marketplace for freelance services, has announced a deal with English professional footballer Bukayo Saka. To kick off the partnership, Fiverr has uploaded a video featuring Saka, in...
American sportswear and sports equipment giant Nike has released a film titled Nike FC Presents the FootballVerse, featuring top Nike players, in honour of the FIFA World Cup 2022, which...
Netherlands men's national football team and Liverpool Football Club player Virgil van Dijk has been announced as a Global Ambassador of wearable fitness brand Whoop. Van Dijk has also joined...
Indian dairy products giant Amul has been named the official regional sponsor of the Portugal men's national football team through the end of 2023. Amul will, therefore, serve as the...
Chennaiyin FC have India-based storytelling platform Humans of Bombay as their official storytelling partner for the on-going 2022-23 season. Through a year-long deal, the two-time Hero Indian Super League champions...
This article contains information regarding Norwegian professional footballer Erling Haaland's brand endorsement deals, business ventures, and notable charity work. Also read: Decoding why Manchester City and Erling Braut Haaland are...
This article contains information regarding the organisations enjoying a strong branding presence across the Cameroon men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
BBC and ITV have inked a new broadcast partnership with UEFA. The partnership will see both BBC and ITV broadcast UEFA Euro 2024 and 2028. The agreement will see both...
Read all the latest news on Page 71.
