NBA News

This article contains information regarding American professional basketball player Damian Lillard’s brand endorsement deals and business ventures. CURENT ENDORSEMENTS Adidas  German athletic apparel and footwear corporation Adidas signed a sponsorship deal with the eight-time NBA All-Star in 2012 when he made his debut in the NBA. Later in 2014, Adidas and Lillard signed a ten-year...

The world of college basketball, particularly the National Collegiate Athletic Association (NCAA) Basketball (NCAAB), is a riveting blend of youthful energy, raw talent, and an indomitable spirit that captivates millions of fans around the globe. From buzzer-beaters to Cinderella stories, NCAAB is not just a sport; it’s a testament to the resilience, dedication, and thriving...

The National Basketball Association (NBA) has signed a multi-year, multi-divisional partnership agreement with banking and financial services company SoFi. The partnership will see the San Francisco, California-based company become the Official Banking Partner of the NBA, the NBA G League, the NBA 2K League, and the US men’s national basketball team. SoFi will also become...

The National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have announced a multi-year partnership extension agreement with Indian fantasy sports platform Dream11.  The renewal will see Dream11 continue on as the Official Fantasy Gaming Partner of the NBA and WNBA in India. The NBA first partnered with Dream11 back in 2017. The new...

This article contains information about American professional basketball player James Harden’s brand endorsement deals and business ventures. James Harden brand endorsements and sponsors over the years — Adidas, Autograph.io, GoPuff, Panini, Stance Socks, State Farm mutual Auto Insurance, ZenWTR, Cash App, Amazon, EA Sports, Beats Electronics CURRENT ENDORSEMENTS Adidas  In August 2015, German athletic apparel...

This article contains information about American professional basketball player Paul George’s brand endorsement deals and business ventures. Paul George’s brand endorsements and sponsors over the years — 2K Sports, American Express, AT&T, Gatorade, Nike, RECUR, Teladoc Health, The New Era Cap, Bass Pro Shops, Tissot, Patrón Tequila, SCUF Gaming, Play One Up, Global Poker, TaylorMade,...

The National Basketball Association (NBA) has signed a long-term deal with sports tech company Fastbreak.ai, which sees NBA Equity become a seed-round investor in the company.  As per the deal, Fastbreak.ai’s cutting-edge software-as-a-service (SAAS) solutions will be employed for the scheduling processes of the NBA, the WNBA, the G League, and the NBA2K League. Evan...

NBA franchise Orlando Magic have signed a new partnership agreement with South Korean manufacturer Kia, which has thus gained the naming rights to the Magic’s home stadium thusly called “Kia Center”. The multi-year partnership will also see Kia enjoy signage both inside and outside the stadium. The company will also be putting up EV-charging stations...

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Los Angeles Clippers during the 2023/24 season. Aspiration Aspiration, a provider of service solutions for consumers and companies, and the LA Clippers announced a multi-year partnership agreement in September 2021, which made Aspiration the first Founding...

This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise Utah Jazz during the 2023/24 season. Also ReadUtah Jazz Sponsors 2022/23Utah Jazz Sponsors 2021/2022NBA Sponsors 2023/24 Official Jersey Patch Sponsor  LiveView Technologies Utah-based enterprise cloud service vendor LiveView Technologies (LVT), which provides a Platform-as-a-Service (PaaS) cloud offering...