Steph Curry extends Under Armour partnership
NBA star and Golden State Warriors point guard Stephen Curry has announced a partnership extension of his agreement with Under Armour. The new partnership aims to capture market share, fuel...
NBA News Page 3
Latest News
Miami Heat ink long-term Kaseya deal
IT management and security software firm Kaseya has been announced as the new arena sponsor of National Basketball Association (NBA) team Miami Heat. The long-term deal will see Kaseya acquire...
Betano ropes in Giannis Antetokounmpo as Global Brand Ambassador
Online gambling firm Betano has roped in NBA star Giannis Antetokounmpo as its first-ever global brand ambassador. As per the agreement between the two parties, the two-time NBA MVP will...
Portland Trail Blazers Sponsors 2022-23
The Portland Trail Blazers are an American professional basketball team that were founded in 1970 as an expansion team. They compete in the National Basketball Association (NBA) as a Western...
Utah Jazz Sponsors 2022-23
According to Forbes 2020, Utah Jazz is the twenty-first most valuable franchise in the NBA, having an estimated $1.55 billion value. Let's look at their sponsors.
San Antonio Spurs give naming rights to Victory Capital for new performance centre
The San Antonio Spurs have signed a multi-year naming rights arrangement with Victory Capital Management, a global investment management firm. Through this partnership, Victory Capital has become the team's official...
Utah Jazz bring back Delta as Arena Naming Partner
International airline Delta will hold the official naming rights to the Utah Jazz arena as part of a multi-year collaboration, the NBA team have confirmed. The Utah Jazz facility will...
Atlanta Hawks Sponsors 2022-2023
The Atlanta Hawks are a professional basketball team from the United States that was founded in 1946 as Buffalo Bisons, which was later changed to Tri-Cities Blackhawks in the first...
Phoenix Suns Sponsors 2022-23
The Phoenix Suns are a professional basketball team from the United States that was founded in 1968 as an expansion team. The Suns compete in the National Basketball Association (NBA)...
Cleveland Cavaliers Sponsors 2022-23
The Cleveland Cavaliers are a professional basketball team from the United States that was founded in 1970 as an expansion team. The Cavaliers compete in the National Basketball Association (NBA)...
Memphis Grizzlies Sponsors 2022-23
The Memphis Grizzlies are a professional basketball team from the US that were founded in 1995 as the Vancouver Grizzlies. The Grizzlies compete in the National Basketball Association (NBA) as...
Philadelphia 76ers Sponsors 2022-23
The Philadelphia 76ers are a professional basketball team from the United States that was founded in 1946 as Syracuse Nationals, one of the first teams to be included in the...
Los Angeles Clippers Sponsors 2022-23
The Los Angeles Clippers are an American professional basketball team founded in 1970 in Buffalo, New York, as an expansion team called the Buffalo Braves. The Clippers compete in the...
What To Expect In The NBA All-Star Voting for 2023
The NBA All-Star voting period begins on December 20 and will end on January 21, 2023. During this time, fans, media, and NBA players can vote and determine the starters...
Dallas Mavericks Sponsors 2022-2023
The Dallas Mavericks are an American professional basketball team that were founded in 1980 in Dallas, Texas. The Mavericks compete in the National Basketball Association (NBA) as a member of...
Los Angeles Lakers Sponsors 2022-23
The Los Angeles Lakers are a professional basketball team from Los Angeles, California. They compete in the National Basketball Association (NBA) as a Western Conference Pacific Division member. Under LeBron...
Brooklyn Nets Sponsors 2022-2023
The Brooklyn Nets are a professional basketball team from the United States that is based in the Brooklyn borough of New York City. The Brooklyn Nets compete in the National...
Golden State Warriors Sponsors 2022-23
The Golden State Warriors have arguably been the best NBA team over the past decade. The franchise won three NBA championships over four years from 2015 to 2018. Their team, which included Stephen Curry, Kevin Durant, Andre Iguodala, Draymond Green, and Klay Thompson, have definitely established themselves in basketball history. Their NBA wins really increased their value, and in 2021, the franchise’s value was estimated at US$4.7 billion. Here we take a look at the sponsors of the Warriors. Official Jersey Sponsor: Rakuten Japanese e-commerce giant Rakuten became the official jersey sponsor of the Golden State Warriors in 2017, which was a two-year deal estimated to be around US$60 million. The company's brand recognition subsequently increased by 300%, and in 2019, it decided to extend its partnership with the Warriors and till date is their jersey sponsor.
Houston Rockets Sponsors 2022-23
The Houston Rockets are a professional basketball team from Houston, Texas. They compete in the National Basketball Association (NBA) as a Western Conference Southwest Division member. With one of the...
NBA retains Horizon partnership to support global marketing endeavours
The National Basketball Association's (NBA) marketing and production division has re-recruited the Horizon Sports & Experiences (HS&E) consultancy to support its international development goals. HS&E, a marketing firm, was established...
Nike terminates partnership with Kyrie Irving
Nike has announced that it has terminated its partnership with Brooklyn Nets players Kyrie Irving. Nike had suspended the partnership with Irving following his comments on anti-Semitic messages in a...
Charlotte Hornets Sponsors 2022-23
The Charlotte Hornets are a professional basketball team based in Charlotte, North Carolina and play in the Southeast division of the Eastern Conference of the National Basketball Association (NBA). Originally...
Sponsorship changing NBA’s future
Over the years, National Basketball Association (NBA) teams have gone on from being sporting organisations to full-fledged corporate businesses. With a media boom over the last decade and its exponential...
Nike suspends partnership with Kyrie Irving
Brooklyn Nets star Kyrie Irving has had his partnership with Nike suspended following his social media post regarding an antisemitic documentary. Irving had tweeted about the documentary Hebrews to Negroes:...
NBA and WNBA extend Buzzer partnership
Buzzer, a live sports look-in platform, has renewed multi-year contracts with the National Basketball Association (NBA) and the Women's National Basketball Association, expanding upon its existing collaborations. In accordance with...
New York Knicks appoint Piece of Cake as Moving and Storage Partner
The New York Knicks have formed a new collaboration with Piece of Cake Moving & Storage, a New York-based moving firm. As part of a multi-year partnership with the Knicks'...
Paolo Banchero joins Jordan brand’s NBA roster
Paolo Banchero, the No. 1 overall pick in the 2022 NBA draft, has officially signed a multi-year sneakers deal with Jordan Brand in the midst of the 2022-23 NBA pre-season. ...
Top Maryland players in the NBA
Maryland is a small state, but it has produced some big-time basketball talent over the years. From superstar Victor Oladipo to rising star Markelle Fultz, the Old Line State has...
Chicago Bulls net multi-year Motorola jersey patch deal
The Chicago Bulls have signed a multi-year jersey patch deal with Motorola, a Chicago-based technology hardware company. Beginning with the 2022–23 NBA season, Motorola's logo will appear on the front...
Brand favourites from the NBA 2022 Rookie lineup
The 2022 NBA rookies are anticipated to take the 2022-23 season by storm. The NBA 2022 Draft saw a real quality on June 23, 2022, where teams found plenty of...
The NBA section on SportsKhabri offers a deep look into the world of professional basketball. It covers not only player performances and game analysis, but also the important commercial aspects that are at the core of the sport. This includes details on key sponsorship deals, such as the NBA's innovative partnership with Revolut, as well as the WNBA's extensive partnerships with major brands such as Delta Air Lines and New Balance.
In addition, on this page SportsKhabri examines player sponsorships, providing fans and stakeholders with a comprehensive understanding of both the athletic and business dynamics of basketball.
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