BLAST partners with Revoult
Esports tournament organiser BLAST has signed a partnership agreement with global financial tech company Revoult, which comes on board as a Presenting Partner for the BLAST Premier Spring Final event,...
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FFF extends Nike deal
The French Football Federation (FFF) has announced a long-term partnership extension with US sportswear giants Nike. The deal will see Nike continue on as the Official Equipment Supplier for the...
PGL extends partnership with Odin.gg
Esports tournament organiser PGL has announced a multi-year partnership extension agreement with Odin.gg, which will thus continue on as an Exclusive Provider of Data and Integrity Services for all official PGL...
Paraguay national football team sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across the Paraguay men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Cricket South Africa inks Amul deal
South Africa's cricket governing body, Cricket South Africa (CSA), has announced a partnership agreement with Indian dairy giant Amul, which comes on board as a Team Sponsor for the South...
Amul teams up with USA Cricket
Indian dairy giant Amul has announced a partnership agreement with USA Cricket, the becoming the lead-arm sponsor of the US men's national cricket team ahead of the upcoming 2024 ICC...
Aramco teams up with FIFA
FIFA has roped in Saudi Arabian oil giant Aramco as a Major Worldwide Partner following a four-year global partnership agreement.
Lucknow Super Giants team up with Valvoline
Indian Premier League franchise Lucknow Super Giants (LSG) have announced Valvoline as their Official Lubricant Partner for the ongoing IPL season. The deal will see the LSG sport the Valvoline...
EFL renews partnership with IMG
The English Football League (EFL) has announced an improved multi-year partnership agreement with sports and culture company IMG. The deal, starting with the 2024/25 season and running until the 2028/29...
Red Bull and Max Verstappen team up with EA
Reigning Formula One champions Red Bull Racing, along with their talisman Max Verstappen, have signed a partnership agreement with video game company EA Sports, the developer of the official F1...
Wrexham AFC announce Gatorade partnership
Welsh football club Wrexham AFC have signed a partnership agreement with Gatorade, which thus comes on board as the Official Sports Drink of their men's and women's teams. Gatorade will...
Surrey County Cricket Club signs long-term deal with HEINEKEN UK
HEINEKEN UK has signed a five-year partnership agreement with Surrey County Cricket Club. The partnership between HEINEKEN UK and The Kia Oval, the club's home ground, will focus on "elevating...
Shikhar Dhawan teams up with CREX
Indian professional cricketer Shikhar Dhawan has been roped in as a brand ambassador of cricket analysis platform CREX. CREX aims to reach out to wider audiences in India by bringing...
Sunderland AFC ink Hummel deal
Sunderland AFC have announced a multi-year partnership agreement with Danish sportswear brand Hummel, which will become the Official Technical Kit Partner of the club from July 2024 onwards. The multi-year...
MS Dhoni partners with EMotorad
Mahendra Singh Dhoni has joined EMotorad, an electric vehicle startup focusing on e-cycles, as an equity investor. The double World Cup-winning captain will also serve as a brand ambassador of...
Chennai Super Kings and Boldfit join forces
The Chennai Super Kings (CSK) have announced a partnership agreement with Boldfit, an Indian fitness and sports major specialising in apparel, supplements, and fitness accessories, for the ongoing Indian Premier...
Casillero del Diablo partners with Mexican national football teams
The Mexican Football Federation (FMF) has announced a multi-year partnership agreement with Chilean wine brand Casillero del Diablo with the help of Soccer United Marketing arm of Major League Soccer....
ESL FACEIT Group inks Qiddiya City deal
ESL FACEIT Group has signed a five-year partnership agreement with Qiddiya City, as the two aim to engage their respective sets of supporters and invite them to share the common...
Skechers teams up with Ishan Kishan
Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns...
WNBA partners with TNT Sports
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
PGA of America nets Lexus deal
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
Iga Swiatek partners with Lancôme
L'Oreal Group's luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador. The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland...
FC Barcelona and EBC Financial Group team up
FC Barcelona have announced a partnership agreement with ECB Financial Group for a period for three and a half years, roping it in as their Official Partner in Foreign Exchange...
LTA signs new deal with BRITA
The Lawn Tennis Association (LTA) has roped in water filtration company BRITA as its Official Water Partner for the 2024 season. The partnership will see BRITA supply the players, officials,...
Chennaiyin FC join forces with HCLFoundation
Chennaiyin FC have announced a collaboration with HCLFoundation, which drives the corporate social responsibility (CSR) agenda of global tech company HCLTech in India, roping it in as their Social Cause...
Serbia national football team sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
McLaren Formula 1 Team extend BAT partnership
McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team's Official Principal Partner. As per...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
PGA of America extends Michelob ULTRA deal
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through...
New York City FC partner with DocGo
Major League Soccer (MLS) club New York City FC (NYCFC) have signed a partnership agreement with DocGo, a global provider of tech-enabled mobile health services, which will see "Ambulnz by...