The Mexican Football Federation (FMF) has announced a multi-year partnership agreement with Chilean wine brand Casillero del Diablo with the help of Soccer United Marketing arm of Major League Soccer....
ESL FACEIT Group has signed a five-year partnership agreement with Qiddiya City, as the two aim to engage their respective sets of supporters and invite them to share the common...
Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns...
The Women’s National Basketball Association (WNBA) has signed a multi-year partnership agreement with pay television sports channel TNT Sports. The broadcast partnership will see viewers in Ireland and the UK...
Toyota's luxury vehicle division Lexus has signed a partnership agreement with the PGA of America, thus becoming the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship, the...
L'Oreal Group's luxury beauty brand Lancôme has roped in tennis star Iga ?wi?tek as a brand ambassador. The partnership sees ?wi?tek become the first brand ambassador for Lancôme in Poland...
FC Barcelona have announced a partnership agreement with ECB Financial Group for a period for three and a half years, roping it in as their Official Partner in Foreign Exchange...
The Lawn Tennis Association (LTA) has roped in water filtration company BRITA as its Official Water Partner for the 2024 season. The partnership will see BRITA supply the players, officials,...
Chennaiyin FC have announced a collaboration with HCLFoundation, which drives the corporate social responsibility (CSR) agenda of global tech company HCLTech in India, roping it in as their Social Cause...
This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team's Official Principal Partner. As per...
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through...
Major League Soccer (MLS) club New York City FC (NYCFC) have signed a partnership agreement with DocGo, a global provider of tech-enabled mobile health services, which will see "Ambulnz by...
The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand...
Formula E has announced a multi-year deal with global energy solutions provider Aggreko, which will thus provide its latest sustainable tech to the the racing series to help it achieve...
Former Real Madrid star Gareth Bale has been announced as a brand ambassador of international betting operator SBOTOP. SBOTOP, which is owned by Isle of Man–based firm Celton Manx, will...
Liberty Media Corporation has announced that it has signed an agreement to acquire Dorna Sports, the exclusive commercial rights holder of the MotoGP World Championship, from Bridgepoint and Canada Pension...
The Mumbai Indians (MI) have announced a partnership agreement with Alan's Bugles, which thus becomes the Official Snacking Partner of their men's team. The partnership will see the two parties...
Rahul Dravid has been roped by InCred Money, the retail wealth-tech arm of InCred Group, to headline its latest ad campaign, titled "#InvestConfidentlyInFDs". https://www.youtube.com/watch?v=s7D5sZ_dCfE&ab_channel=InCredMoney The ad campaign highlights the opportunities...
Major League Soccer (MLS) club Inter Miami CF have announced Swiss watch brand TUDOR as their first-ever Official Timekeeper. TUDOR becomes an Exclusive Partner of the Floridian club and will...
Sony Pictures Television's media conglomerate, Sony Pictures Networks India (SPNI), has signed a new deal with New Zealand Cricket (NZC), thus acquiring the exclusive television and digital rights to broadcast...
Travel company SOTC Travel has signed a partnership agreement with the Mumbai Indians (MI), thus becoming an Official Partner of their men's team for the ongoing Indian Premier League (IPL)...
Indian online travel platform EaseMyTrip.com has partnered with Yuva Kabaddi Series (YKS), India's first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem. This is a strategic move...
The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has announced a five-year partnership renewal agreement with Qatari media group and television...
Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps. Topps will, therefore, continue on as the Official Licensee of F1 trading...
The Rajasthan Royals (RR) have roped in Swiss watchmaker Movado as their Official Time Partner for the ongoing Indian Premier League (IPL) season. Speaking about the deal, Jake Lush McCrum,...
Travel services firm Thomas Cook has roped in Indian cricketer Ravichandran Ashwin and Bollywood actor Vikrant Massey as their latest brand ambassadors. Ashwin and Massey both star in Thomas Cook's...
The Ligue de Football Professionnel (LFP), the governing body that looks after professional football in France and Monaco, has roped in McDonald's as the new Title Sponsor of the Ligue...
The LA Clippers have announced a partnership agreement with Mexican salsa brand HERDEZ, roping it in as their Official Salsa and Guacamole Partner for the next two NBA seasons. The...
